happydolphin said:
I mostly agree. You know, what good is a quality+appealing game if nobody knows about it, if nobody talks about it, if nobody is going to play it? Marketing is important beyond money, it's important in the community aspect of it. If nobody is told about the game (via marketing for example), and the community is smaller, it's less fun to be part of that community, in general (there are exceptions). I remember back when OoT 64 and FFVII launched. It wasn't just the games that were awesome, it was the fact that people were talking about them,sharing tricks, sharing answers to plot holes. These were social phenomenons. That's a VERY important part in the industry, and sadly a part not alot of people on the online forums understand or talk about. The fact that you know that others genuinely enjoyed a game you enjoyed is a great sense of belonging I have personally felt. Yet if a game is barely marketed, how can that realistically happen? It really can't. And also, to be fair, the games need to be genuinely appealing for this kind of thing to happen. I don't think Resistance or KZ are the type of game to make the cut. |
Sure, marketing is important, but I believe that quality/appeal comes first. I'm a firm believer that if a game is top quality & appealing, then sales will come. I think a passively marketed, top quality/appealing game will be more successful than a highly marketed, average game in most cases. Of course, marketing is necessary to cross into the "huge" territory, but quality/appeal comes first IMO.
You can't advertise a B-Level game to sell like an A-Level game. This is the reason I think Sony didn't heavily market games like Killzone or Resistance. They simply weren't made to be blockbuster games, so why waste money trying market them as such? Now, if the games were top quality like Uncharted, then I'm sure they would have naturally gotten the marketing love like Uncharted. Marketing is used on games only if they are good enough. For that reason, the game's content is more important than marketing.
Had all the games Sony released last been developed with superb quality/appeal, then I'm sure heavy marketing would have naturally been used. But sadly, that was not the case.










