SvennoJ said:
They could do a bit better market research and adjust the budget more realistically. No need to cut back on nr of games. I don't want xbla, psn, etc to be the only source of variety and all big budget games to be targeted at the widest possible audience. Apart from motorstorm apocalypse, whose release was completely messed up beyond Sony's control, most exclusives had around a million or more sales. Why is that not good enough anymore? |
For a couple reasons:
1. Doing good enough is what got all of Sony in big trouble today. They should have been aiming for great.
2. Doing good enough, when your competition is doing great, is a bad investment. Sony puts in more work, but gains the least.
3. It is a sign of brand weakness. A big brand must be seen to be growing or it's deemed to be in decline. Even stagnating is seen as this.
4. Brands like Mario and Halo sells more consoles. The costs savings of making 1 IP with the strength of 4 or 5 IP's are rather big.
In the wilderness we go alone with our new knowledge and strength.







