OOH OOH I've got a good one

"VGChartz user aims to shag list of top totty"

Not games, if he meant HW, but memory cards actually are HW, so he could have meant profit including them. Anyhow, PS3 taht was initially a blood bath, stopped losing money on HW in May-June 2010, that is little more than three years and a half after launch, if initial costs aren't as horrible as PS3 ones it shouldn't be impossible.

Maybe Sony is just learning another lesson, this time from MS and how its marketing did wonders. The first lesson, learned from its own errors, was that too much arrogance is bad, this second one is that too low profile is bad too, once the worst problems are solved and there is good SW, a company should advertise and, yes, brag, a little more, it's a noisy world, and you don't need just a good product, you must be a little bit loud to make people know it, without exaggerating to avoid annoying them.

I feel a good vibe about Kaz dude. He's the new 1997 Steve Jobs; coming to save the company after pulling out from his original position some years back due to some blunder.

Believe it. Alongside Apple he's going to destroy the evil socialist empires of Microsoft and Nintendo.

While I won't count them out until I see how the PS-Vita does in the west and we know what the PS4 looks like, I do think that there is reason to believe that it is far-fetched to believe that Sony could reclaim the #1 spot any time soon. With the Nintendo DS and Wii, Nintendo took a very different approach and adopted a very different strategy to what they were producing than the unsuccessful strategy they used before; in contrast, Sony seems to be tweaking their strategy under the assumption that a minor change will bring them to dominance again. Although Microsoft and Nintendo could "screw up" allowing Sony's same old strategy to be successful again, it isn't a good approach to have your success depend on your competitions' mistakes.

I think Sony is going to come in last next generation. I hate to say it, but with the Xbox gaining so much popularity, the Nextbox will win the next generation with the WiiU in second.

And how does he decide the cost and profit of something which has a sliding level of revenue? ie; 4GB vs 32GB. He's not profitable on any size? Just on one size? An average size?

Yep, ps3 stopped losing money 3 and a half years in. That would be remarkably similar to what he is saying here, which would reinforce that it includes price drops. So, they plan on being profitable after at least one price drop.

I'd have rather heard from kowen, but he only responds to irrational responses. I dunno.

but he doesn't want to be best, he wants to be no1.

I'm not missing your point. You're missing the point that he is specifically talking about hardware alone in the one quote, and in the quote from OP, he says "profits from ps3, psp, vita are investments into the mobile business". He's talking about Playstation Suite, and a bigger move to mobile integration, like adding phone service to the vita, for example.

Yet you turned the latter quote into "Kaz is at it already.... in the OP he wants to use "profits from..... and PSVita to supplement other areas" to help growth."

People like him aren't dangerous. People like you are.

Woa woa woa prof! Cool it down bud. Plus what happened to our bet? :P

I can't talk for theprof00, but now I got your point, this time you explained it more clearly. And yes, I see those 3 years as a reasonable target, but I get too the contradiction about PSV profits supporting other business segments and product categories, when those profits will be there in 3 years. Obviously PSV profitability overall, including SW, should arrive sooner. But struggling products will have to wait for that money anyway. He didn't list just PSV, though, but PS3 and PSP too, so he maybe just meant PS3 and PSP now and PSV later, non all at the same time.

About TVs, Sony sold some display production plants, so they must be turning to produce less components by themselves and assemble their TVs with more 3rd party ones. TVs are very important for Sony brand, but if they go the way their recent moves suggest, they'll have to be very careful chosing those components that they used to produce by themselves and now they don't anymore, people won't accept their premium price if the Sony brand is stuck to a heap of crap.