Sony's New CEO Aims For Top Position in Games Market

[Alby_da_Wolf]

theprof00 said:

kowenicki said:

RolStoppable said:

kowenicki said:

Kaz is at it already.... in the OP he wants to use "profits from..... and PSVita to supplement other areas" to help growth.

and yet he also said this...

(Reuters) - Sony Corp expects its new handheld games device to sell faster than its predecessor, despite the explosive growth of mobile gaming on smartphones and tablets, the company's No. 2 executive said on Tuesday.

"If we were able to hit that 70 million mark for PlayStation Portable, we want to exceed that both in terms of numbers and timing to get to that number," Sony's Kazuo Hirai said in an interview on the sidelines of the E3 games convention in Los Angeles.

The company aims to make a profit on hardware sales of the new PlayStation Vita handheld in less than three years, Hirai added.


Oops.

This only means that he is expecting enormous software sales from the PS Vita. Perhaps a tie ratio of 10.0 within the first year is feasible in his opinion.

I guess so.... and at those prices that would do it.

silly Kaz.

I'm going to try and be as diplomatic as possible.

Isn't being profitable on the Vita hardware simply just profitable on the Vita hardware? Is he not also factoring in price drops within those 3 years? Doesn't this number also not include memory card sales and game sales?

Not games, if he meant HW, but memory cards actually are HW, so he could have meant profit including them. Anyhow, PS3 taht was initially a blood bath, stopped losing money on HW in May-June 2010, that is little more than three years and a half after launch, if initial costs aren't as horrible as PS3 ones it shouldn't be impossible.

Maybe Sony is just learning another lesson, this time from MS and how its marketing did wonders. The first lesson, learned from its own errors, was that too much arrogance is bad, this second one is that too low profile is bad too, once the worst problems are solved and there is good SW, a company should advertise and, yes, brag, a little more, it's a noisy world, and you don't need just a good product, you must be a little bit loud to make people know it, without exaggerating to avoid annoying them.