Sony's New CEO Aims For Top Position in Games Market

[Alby_da_Wolf]

kowenicki said:

theprof00 said:

Alby_da_Wolf said:

Not games, if he meant HW, but memory cards actually are HW, so he could have meant profit including them. Anyhow, PS3 taht was initially a blood bath, stopped losing money on HW in May-June 2010, that is little more than three years and a half after launch, if initial costs aren't as horrible as PS3 ones it shouldn't be impossible.

Maybe Sony is just learning another lesson, this time from MS and how its marketing did wonders. The first lesson, learned from its own errors, was that too much arrogance is bad, this second one is that too low profile is bad too, once the worst problems are solved and there is good SW, a company should advertise and, yes, brag, a little more, it's a noisy world, and you don't need just a good product, you must be a little bit loud to make people know it, without exaggerating to avoid annoying them.

And how does he decide the cost and profit of something which has a sliding level of revenue? ie; 4GB vs 32GB. He's not profitable on any size? Just on one size? An average size?

Yep, ps3 stopped losing money 3 and a half years in. That would be remarkably similar to what he is saying here, which would reinforce that it includes price drops. So, they plan on being profitable after at least one price drop.

I'd have rather heard from kowen, but he only responds to irrational responses. I dunno.

You missed my point totally.  Kaz said he would subsidise other areas of the business from profits of Vita...  then said Vita would be profitable in about 3 years time... so those other areas of the business have to wait??

Kaz also said TV's are the most important part of the equation and he will turn it round at all costs.

Kaz also said he is going to closely look at many production lines and stop making products that are a lost cause.

Its all very contradictory... and what I would expect from Kaz. He just says want people want to hear.  He is actually a fanboy in charge of the company... very dangerous imo.

I can't talk for theprof00, but now I got your point, this time you explained it more clearly. And yes, I see those 3 years as a reasonable target, but I get too the contradiction about PSV profits supporting other business segments and product categories, when those profits will be there in 3 years. Obviously PSV profitability overall, including SW, should arrive sooner. But struggling products will have to wait for that money anyway. He didn't list just PSV, though, but PS3 and PSP too, so he maybe just meant PS3 and PSP now and PSV later, non all at the same time.

About TVs, Sony sold some display production plants, so they must be turning to produce less components by themselves and assemble their TVs with more 3rd party ones. TVs are very important for Sony brand, but if they go the way their recent moves suggest, they'll have to be very careful chosing those components that they used to produce by themselves and now they don't anymore, people won't accept their premium price if the Sony brand is stuck to a heap of crap.