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Forums - Sony - Sony names Kaz new President and CEO

Rath on 01 February 2012

Interesting o.O

 

They certainly need something to turn the business around. Perhaps Kaz can pull it off, but the comments in the article all seemed pretty 'steady as she goes', which isn't what Sony needs.



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non-gravity on 01 February 2012

Will they ever shut the TV business down?



Aj_habfan on 01 February 2012

Why did Sony even bother denying all those reports three weeks ago. Welcome change, Stringer has been a massive disappointment, hopefully Kaz can do a proper restructuring.



maverick40 on 01 February 2012
kowenicki said:
Kaz's first responsibility will be to announce some pretty horrendous financials tomorrow.

Then he will set about restructuring sectors and will come up against the same brick walls that Stringer did.

Its interesting as Kaz's background is software/media really and here he is committed to "turning the TV business around", you have to wonder if it is worth it or if it is even possible. But then Sony see the TV as central to their entire integrated approach from hereon so I guess they need to turn it around.

But given that Kaz has been in charge of the TV and other enterntainment devices division (TV, PS, Phones, Wakmans, Vaio etc etc) since 2009 you also have to question if he is capable of delivering the reform.

The only way they can turn their tv venture though is a total rebranding . They should ditch the bravia logo and just start making tv's at a competitive price point. Right now people look at a 42" barvia for $150 dollars more than the samsung equivalent and go why should I buy the sony tv?? The general public couldnt give a toss about refresh rates or internet on their tv, all they want to know is can it do HD so they will obviously pick the cheaper tv. 



binary solo on 01 February 2012

Sony used to be THE premier brand of TV to own, so they could charge like Apple for their TVs and people would pay. Same for VHS players, DVD players, and Stereos to a certain extent. Now they aren't and their pricing needs to reflect that. Most Sony TVs are still in the upper quartile of price for a particular size and spec. They can still produce models in the high price range, but they also need models that attract mid-price bracket buyers.

I paid more than I needed to for our TV because the wife wanted Sony, not Samsung. I was happy to go with Samsung, or LG. I lost.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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Wh1pL4shL1ve_007 on 01 February 2012

Dark times indeed



Yay!!!

SnakeDrake on 01 February 2012

Damn talk about claiming up the ladder. He was promoted twice in lest then a year.

Kaz is the boss.



 

Bet with gooch_destroyer, he wins if FFX and FFX-2 will be at $40 each for the vita. I win if it dont

Sign up if you want to see God Eater 2 get localized!! https://www.change.org/petitions/shift-inc-bring-god-eater-2-to-north-america-2#share

binary solo on 01 February 2012
RolStoppable said:
binary solo said:
Sony used to be THE premier brand of TV to own, so they could charge like Apple for their TVs and people would pay. Same for VHS players, DVD players, and Stereos to a certain extent. Now they aren't and their pricing needs to reflect that. Most Sony TVs are still in the upper quartile of price for a particular size and spec. They can still produce models in the high price range, but they also need models that attract mid-price bracket buyers.

I paid more than I needed to for our TV because the wife wanted Sony, not Samsung. I was happy to go with Samsung, or LG. I lost.

Sure... blame the wife. How convenient.

I put up a fight, honest. TBH she said she preferred the picture quality of the Bravia over the Samsung, so it wasn't just a brand name thing. I didn't really think there was much difference.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

NiKKoM on 01 February 2012
binary solo said:
RolStoppable said:
binary solo said:
Sony used to be THE premier brand of TV to own, so they could charge like Apple for their TVs and people would pay. Same for VHS players, DVD players, and Stereos to a certain extent. Now they aren't and their pricing needs to reflect that. Most Sony TVs are still in the upper quartile of price for a particular size and spec. They can still produce models in the high price range, but they also need models that attract mid-price bracket buyers.

I paid more than I needed to for our TV because the wife wanted Sony, not Samsung. I was happy to go with Samsung, or LG. I lost.

Sure... blame the wife. How convenient.

I put up a fight, honest. TBH she said she preferred the picture quality of the Bravia over the Samsung, so it wasn't just a brand name thing. I didn't really think there was much difference.

Why does she need a Sony Bravia TV in the kitchen?



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

Porcupine_I on 01 February 2012

so they made him CEEEE-eeeEEEEE-oooOOOOOOOOO!!!!!!11



“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”

- George Orwell, ‘1984’