maverick40 on 01 February 2012
| kowenicki said: Kaz's first responsibility will be to announce some pretty horrendous financials tomorrow. Then he will set about restructuring sectors and will come up against the same brick walls that Stringer did. Its interesting as Kaz's background is software/media really and here he is committed to "turning the TV business around", you have to wonder if it is worth it or if it is even possible. But then Sony see the TV as central to their entire integrated approach from hereon so I guess they need to turn it around. But given that Kaz has been in charge of the TV and other enterntainment devices division (TV, PS, Phones, Wakmans, Vaio etc etc) since 2009 you also have to question if he is capable of delivering the reform. |
The only way they can turn their tv venture though is a total rebranding . They should ditch the bravia logo and just start making tv's at a competitive price point. Right now people look at a 42" barvia for $150 dollars more than the samsung equivalent and go why should I buy the sony tv?? The general public couldnt give a toss about refresh rates or internet on their tv, all they want to know is can it do HD so they will obviously pick the cheaper tv.
