yo_john117 said:
dany612 said:
Mexico 1. Microsoft xbox360 3+ million 2. Nintendo Wii >1.5 million 3. Sony PS3 <1 million PS3 is in solid position. Wii has been doing incredible lately but 360 still holds a notable lead. 360 numbers should be around 3 or slightly more above million mark. Mexico is Microsoft's 5th largest market (if that helps with the # calc) Kinect has been advertised there for 'Los Reyes Magos' [Three Wise Men day] holiday this upcoming Friday (jan 6) so this week is a strong holiday week there since presents are giving on Friday rather than on Christmas. Dance Central 2 has seen noticeable commercials.
This is since 2007, so you can do a better prediction of current numbers
Mexico LTD till end of Dec. 07:
PS2: 860.000 [Launch: 2004]
360: 550.000 [Launch: Feb. 06] [23.913 units/month]
PSP: 380.000
NDS: 330.000
WII: 220.000 [Launch: Nov. 06] [15.714 units/month]
PS3: 60.000 [Launch: Aug. 07] [12.000 units/month]
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I wonder why the 360 is so much more popular than the other consoles...even PS2 seems to have not done all that great in Mexico.
Also if Mexico is the 360's 5th largest market, what is 4th?
As far as I can tell it goes like this.
1. USA (< 33 M)
2. UK (7.5 M)
3. Canada (I'm assuming it must be close to 4 million?) This one is a complete assumption though.
4. ??? (< 3 M)
5. Mexico (3 M or more)
6. France (2.8 M)
7. Germany (2.5 M)
8. Spain? If I remember right it was close to 2 million or so
9. Italy (1.6 M)
10. Japan (1.5 M)
Of course Brazil could be somewhere in that list as well.
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Well Mexico accounts for more than 50% of the Latin American video game market. So given that I would assume 360 numbers should be well below Japans.
Mexico being the 5th largest market was stated by Microsoft a few years back, so a possible shift in position in certainly probable.
As to why Microsft leads in Mexico has to do with marketing and presence. Sony/PS3 are also seen as a reliable brand but not much in terms of video game popularity contributed to its initial high price. The biggest factor has to do with Sony and Nintendo lacking the marketing presence.
Microsoft has pushed marketing in Mexico. Most holiday commercials were promoting the 360, as well as kinect, and a 360 and Fifa bundle. These also ran during top rated telenovela commercial breaks. A range of stores had promotions aired. Without a doubt, 360 enjoyed an outstanding holiday season in Mexico.