dany612 said:
Well Mexico accounts for more than 50% of the Latin American video game market. So given that I would assume 360 numbers should be well below Japans. Mexico being the 5th largest market was stated by Microsoft a few years back, so a possible shift in position in certainly probable. As to why Microsft leads in Mexico has to do with marketing and presence. Sony/PS3 are also seen as a reliable brand but not much in terms of video game popularity contributed to its initial high price. The biggest factor has to do with Sony and Nintendo lacking the marketing presence. Microsoft has pushed marketing in Mexico. Most holiday commercials were promoting the 360, as well as kinect, and a 360 and Fifa bundle. These also ran during top rated telenovela commercial breaks. A range of stores had promotions aired. Without a doubt, 360 enjoyed an outstanding holiday season in Mexico. |
I take it you mean 360's numbers are well below Japan in other countries in Laitn America besides Mexico?
Anyways thanks for the insight. I wonder why Sony and Nintendo don't seem to be trying as hard in Mexico? (much like I wonder why MS doesn't try harder in many european countries)







