this is a site based in the uk i believe, not in america. I dont even know if the americans are the majority of visitors here.

That wasn't the point, the point is the ps3 always loses out in America to the 360, yet wins in Japan and Europe.

oh, my bad. I thought you meant it as the site being biased towards the xbox because it was an american product. My bad. Sorry for that. Sometimes i read things wrong.

In May 2010 Sony announced PS3 HW stopped losing money in March of that year.

http://www.psuni.com/ps3-hardware-now-profitable-for-sony-3816/

As for SONY sustaining it,SONY is a pretty big company so they have alot of money from the past and also it borrows if it needs more and because it has such a great brand,lenders loan money easily. if sony continues to get these kinds of rating llike state in the article below , lenders will not lend so easily like you stated.




http://www.businessweek.com/news/2011-12-16/sony-rating-cut-by-fitch-on-losses-from-tvs-acquisitions.html

Love how people call americans Sheep for loving an american concevied product be it Microsoft , Apple & be that they were assembled in some cheap labor country                             
seems unfair that Americans are called sheep for loving american products , but japanesses are called patriot or someother BS when they by thier jap products.

You can say it costs to manufacture as an unit less than what you obtain in the sale, but you still have to pay all the staff and marketing and promotions... You can earn money on the hardware and still lose money as a company.

It's fine I probably should have explained said it better worded to begin with.

okay, some points to consider:

• your article is about revenue, not profit. It doesn't prove anything.
• The Playstation divison is Bravia TVs, Playstation brand and Vaio. Vaio was the one being profitable.
• The price cut made Sony bleed another $500,000,000 - That is why nobody understood why Sony did it. Market share is irrelevant this late into a generation anyway. Analysts and rating agencies made Sony feel it.
• Overall The losses of the Playstation division (even before they megred with Bravia and Vaio) should be in the 5 billion USD range by now since the release of the PS3. This is with a profitable PSP and a profitable PS2. Now add R&D costs for the PS3 and you get the idea what kinde of financial nightmare the PS3 really is for Sony. I think 7 billion USD loss (5 billion reported + PS2 profits since 2006 + PSP profits since 2006 + R&D costs before 2006) is an conservative guess.

Good night. Merry Xmas!

No, alot of people here call the Japanese people Xenophobic, which is probably worse.  Despite the fact that anyone who goes there knows that they have alot of American products they like.  Just because they don't see much reason to get the Xbox doesn't mean they don't like Call of Duty or other American products (which did better than many of their own games).