2 questions about SONY...

[DirtyP2002]

MARCUSDJACKSON said:

sales2099 said:

MARCUSDJACKSON said:

sales2099 said:
http://www.gamingbus.com/2011/11/03/sonys-consumer-products-division-posts-q2-losses/

People dont forget this little tidbit of information. Playstation division isnt profiting anymore.

it's the division not the product in question. PS is lumped in with the consumer electronic's division, so there is no way of knowing unless there's a seporate report breaking down each product.

as noted before, yes the price cut(which is mentioned in the artical) is part of the loses, but it says nothing about the system or PS brand taking a lose.

PS is in the division that's costing Sony the most money, yet the PS brand is profiting. 

check this out gamerzpedia: highest earning video game...

You see MS has their division which is mostly made up of Xbox 360 and Windows Phone 7. So when we see their numbers, its pretty clear that their mostly from Xbox. You dont have people saying " They only profited because Windows Phone was carrying the Xbox brand". Thats just not done lol. 

Sony on the other hand over the years has lumped the Playstation brand in with an increasing number of different products. The article I mentioned showed the division, a large division BUT included the Playstation brand nonetheless, posted hundreds of millions of losses. 

Sony refuses to divulge purely PS numbers and continues to lump them in this large division. I speculate that its cause they can mask their PS losses in a crowd of other products so it will be hard to tell whats really losing money. 

Oh and I saw your link. Says Sony PS brand brings in 13.4 billion every year....in revenue. I wanted to know net profit. Revenue is good and dandy but it could lead to a net loss for all we know. 

agreed on some points. hey they could be masking PS3 losses, but we'd be better of saying the PS3 makes very little profit v saying it's a huge hole.

you may not know me that well but i hate speculation, it's like betting your car can go 300 miles per hr. but the speedometer says your top speed is 298.

okay, some points to consider:

• your article is about revenue, not profit. It doesn't prove anything.
• The Playstation divison is Bravia TVs, Playstation brand and Vaio. Vaio was the one being profitable.
• The price cut made Sony bleed another $500,000,000 - That is why nobody understood why Sony did it. Market share is irrelevant this late into a generation anyway. Analysts and rating agencies made Sony feel it.
• Overall The losses of the Playstation division (even before they megred with Bravia and Vaio) should be in the 5 billion USD range by now since the release of the PS3. This is with a profitable PSP and a profitable PS2. Now add R&D costs for the PS3 and you get the idea what kinde of financial nightmare the PS3 really is for Sony. I think 7 billion USD loss (5 billion reported + PS2 profits since 2006 + PSP profits since 2006 + R&D costs before 2006) is an conservative guess.

Good night. Merry Xmas!