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Forums - Gaming - BioWare: EA doesn't tell us what to do

Eurogamer

BioWare still has "huge autonomy" in what it does, co-founders Dr. Ray Muzyka and Dr. Greg Zeschuk have promised Eurogamer. To say that EA now calls the shots "is not actually remotely true".

"One thing we commonly see is when fans don't like something we do, they put in the comments, 'Oh those EA guys, they're making BioWare do...' And I always chuckle because we are EA, we're BioWare - we're both, and we still have huge autonomy in terms of what we do," Greg Zeschuk told us.

"We're not being forced to do anything or told to do anything. We make the decisions. We take input.

"It's just funny when people say that, because it's not actually remotely true."

"At the end of the day, we're responsible for the quality of the content and games we release, and we're committed to try and always take feedback really seriously from our fans and be humble about how we take it - use it to make the next games better," Ray Muzyka added.

"You're only as good as your next game, and that's the way we've always felt. That's still very much a philosophy at BioWare; quality in our products and delivering each game and exceeding expectations and always trying to delight and surprise our consumers. That's still what we try and do."

EA bought BioWare's parent company VG Holdings (also owner of the late Pandemic Studios) in 2007. Autonomy or not, The BioWare Pair admitted to paying more attention to the commercial prospects of a budding idea today than they used to.

"Not that we're bound to it, but we think a lot more about the commercial elements than we used to," Zeschuk explained. "Way, way back, years ago, we didn't even consider those, we just made stuff. And some of the stuff we made, in retrospect, was kind of crazy, like MDK2 - that's just crazy!"

"We thought about commercial," interjected Muzyka.

"Yeah," chimed Zeschuk, "but not on a..."

"High level," finished Muzyka.

"You have to let go of that to a certain degree otherwise you'll always be a follower," continued Zeschuk. "We're this funny combination where we understand the commercial pieces but we're also willing to take risks that we think are sensible - and we're willing to take risks that may seem kind of crazy. We're still driven to a certain degree by that intuition that we had back in the day.

"The key," declared Muzyka, "is to never lose sight of the fact that, at the end of the day, we're making entertainment and art. We're tying to make a fun experience for the fans. They're one of our key stake holders and we have to deliver and exceed their expectations.

Today, Greg Zeschuk and Ray Muzyka - both high flyers within EA, not just BioWare - are removed from the rank and file of day-to-day game development. Muzyka bosses the RPG/MMO label at EA, and Zeschuk is focused on the impending launch of Star Wars: The Old Republic. They typically delegate other duties to their experienced team leaders: Casey Hudson for Mass Effect, and Mike Laidlaw for Dragon Age.

"It's interesting because when we start out to make something, it's almost pre-green-lit," Zeschuk shared. "When Ray and I sat down with Casey [Hudson] to do Mass Effect, we all kind of said, 'Hey let's make a space game.' And Casey said, 'Yeah, well I want to make it a space opera.'

"'OK.'

"That was the green light.

"EA has a green-light process which we participate in," Zeschuk added with a smile, "but again, it's like, OK, are you not going to green-light Mass Effect 3? Like, really? You know what I mean."

BioWare games today - Dragon Age, Mass Effect, Star Wars: The Old Republic - merge features from each other and the past. "A lot of the same principles are there," Muzyka explained. "The pillars of gameplay that we followed then, like 15 or 20 years ago, are still very similar now, but we deploy them in different ways."

Your BioWare game has also been "supplemented" by market research (to check you want it); mock reviews at a development milestones (to get an outside critical opinion); and tested by normal people. "They're never wrong," said Muzyka of testers. "It helps you craft tutorials, to refine the flow."

Greg Zeschuk and Ray Muzyka also play the games.

"We still play everything we release, we always have and we always will. We enter a lot of feedback, a lot of bugs," said Muzyka.

"Most of our our games, before we ship them, we finish them several times. The Old Republic, we're probably at that level or higher, in terms of hours.

"That's been running for a while. Actually we do keep track, and I believe it's hundreds of hours," added Zeschuk.

"Both of us," remarked Muzyka. "There's many people in the team that are, too - it's the kind of game you can sink a lot of time into and have a great time throughout."

Muzyka revealed that he played Neverwinter Nights for three years after release. "I tried a lot of fan content," he said, "user-generated modules, made some myself - not very good ones."

Under a fake name?

"Yeah, I think so," recalled Muzyka.

"Muzyka?" quipped Zeschuk. "No one can ever recognise him!"

"Akyzum," riposted Muzyka, laughing. "No, no."

http://www.eurogamer.net/articles/2011-10-03-bioware-ea-doesnt-tell-us-what-to-do



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I was very much aware that BioWare still had a lot of autonomy. Talking to the developers and noticing the studio retained its BioWare name, many studios EA buys are called EA studios, in fact BioWare has expanded creating several new studios yet they are all called BioWare and not EA studios. A huge thing I found when contacting EACanada in Vancouver when I was reporting is they almost always sent me to BioWare themselves for interviews and facts about upcoming BioWare titles. Many other publishers want to answer your questions they don't often send you to the actual studio, it takes a lot of time and effort to actually get a hold of a studio. But in BioWare's case EA is proud of them, they are their golden goose and EA doesn't want to interfere or do anything to stifle their success.

Fact is BioWare was a great AAA+ class game developer before EA took them over, they remain an AAA+ class studio after EA took them over. Mainly because EA didn't take complete control over everything. They allowed BioWare to evolve and grow and create great content, the only difference is now EA gets all the profits and gets to ensure all of BioWare's products are exclusive to EA.

Imagine how successful other publishers could be if they followed this model? When buying a successful studio just sitting back and letting the studio do their job. Its a great philosophy , sure if the studios quality drops to shit and the company begins to bleed money then maybe its time to step in and micro manage. But if all the publishers just sat back and let their acquired studios continue to make products as they pleased their wouldn't be nearly as many problems.

Look at Rare as perfect example or even Bungie. Microsoft is horrible with this, they want to micro-manage everything. They buy a studio and they want to change the studio and influence every product they make. Rare staff was pissed off and Microsoft scared most of them away their controlling policy lead to a loss of most of the staff, leaving just Rare's intellectual properties which Microsoft did a horrible job of utilizing. Then look at Bungie, Microsoft took over at first they let Bungie have alot of freedom and let the studio work freely but soon they moved in to micro-manage as they did with Rare. Ordering products be developed or cancelled, I remember when Bill Gates announced Halo3 and apparently Bungie was working on an entirely different game at the time. They had to scrap the other game and create Halo 3 from scratch with Microsoft riding them for a specific launch date. Several Bungie employees high up and within the ranks of the company left upset with Microsoft's controlling style. Luckily Bungie went independent if Microsoft had continued to stifle them and control everything they did then they might not have remained the great studio they will continue to be and used to be. In fact 343 is a much better idea, creating a studio dedicated to a single franchise, but even 343 higher ups have talked about not being able to do anything freely they are very much Microsoft's bitch. Game developers need a lot of freedom to create a quality product, they need to be invested both financially, physically and mentally!

Look at other studio acquisitions you'll note in cases where the publisher interfered to much they lost quality staff. In most cases the studios over all game quality dropped and the value of the studio did also. EA has done a great job encouraging its studios to maintain their greatness without stifling it like Microsoft or even Activision are very well known for. In fact EA used to be known for similar practices luckily they changed that around and now are one of the best acquisition models of any publisher!



-JC7

"In God We Trust - In Games We Play " - Joel Reimer

 

I bet EA told them to say that.



They do listen to what EA tells them to do.

EA told them to say that because they know a lot of people aren't fans of EA.



Ok whatever helps you sleep at night BioWare



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The best way to control someone is to make them think they are making the decisions you want them to make. EA is obviously run by geniuses because they clearly have managed to do this....



"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." -My good friend Mark Aurelius

It's a conspiracy!



           

spurgeonryan said:
blkfish92 said:
It's a conspiracy!


How so Blk? You know what I think is a conspiracy? Your dammned pigeons that go around terrorizing everyone!

Well good for Bioware! You can only hope that is true so they don't buckle under pressure when told to hurry up with games.


I deny every acqusation!

Well hopefully it is true because I don't want rushed Bioware games >.>



           

Oh, so BioWare are responsible for fucking up games I love?