kitler53 said: sony is probably going to be a lot worse off next gen -- they should just give up. in today's market it is the software/services that are making money not the hardware. as long as sony still positions itself first and foremost as a hardware company that makes some software instead of a software company that also makes some hardware they are going to lose more and more ground as time marches on. |
While Sony has had it rough this generation.. I dont think they should call it quits.. I think next gen will be better for them.. but I doubt they'll be #1 .. its really hard to say.. the PS2 sorta launched in the perfect storm for a console maker.. they launched before an underpowered Nintendo console.. and a year and a half before MS's first console Xbox 1, so they had all the developers backing them... they had a built in DVD player and the console cost maybe $100 more then a good DVD player when it was launched so it was a great console for those at the time who were excited about having DVD player. DVD specs were agree'd on in 1995.. but DVD's players were not launched until 1997 for most of the world ( DVD launched 1st in Japan in Nov 1996 )... so alot of people in 2000 ( when the PS2 launched ) didn't own a DVD player yet .. so it was sort of exciting.. The PS3 lost alot of exclusive support and the console launched way too exspensive.. and unlike DVD.. Bluray wasn't a fixed standard yet.. Next gen you might see bluray on multiple consoles- possibly all of them.... 'Some' people think Sony owns Bluray, but of course they don't.. they were part of a group of companies ( just 1 of 14 companies ) that developed its technology, thus they invested in it and wanted it to succeed as Sony has Sony Studios and many other movie buisness related incomes.. Otherwise anyone can use bluray ..
Sony lost more money this generation then MS did on Xbox 1 ( MS ate 4.2 Billion as Bill Gates knew getting started in a market already dominated by 2 sucessful consoler makers would be very exspensive, but bet that later they grab market share and so far he was right ) ... Sony has had it rough.. they lost so much on PS3 hardware ( by Oct 2009 they had lost 4.7 Billion ) im not sure if overall they are breaking even ... PS3 began making a small profit mid 2010.. so for about a year and half PS3 has made a profit but does this + Sony's cut of software profits balance out the 4.7 Billion loss.....
The big picture is Bluray suceeded and while PS3 ( and the entire gaming division ) make take a loss this gen.. Sony still made money from Bluray in its other business ventures as BD sales have made some money... although BD doesnt seem to be what DVD was.. at peak the avg DVD player owner owned over 40 movies.. while bluray its around 12 movies.. so people are alittle less 'happy' to go buy a whole library like they were back in the DVD days.. plus the business model is changing.. Convience is now itself a competitor over physical disc media.. now BD competes not just against DVD, but against HD streaming from the cable company, from Netflix, from Redbox.. and options that are both cheaper and more convient..
http://www.joystiq.com/2009/10/30/ps3-has-lost-sony-4-7-billion-may-be-profitable-next-year/