A report earlier this month said that Microsoft's upcoming "Live TV" service -- part of the Xbox 360's upcoming Dashboard refresh -- would feature pay television service from the likes of Comcast and Verizon, who have 22.5 million and 3.8 million TV subscribers, respectively. Now, the far more reputable Bloomberg is reporting the same, citing "people with knowledge of the situation."

"Microsoft [...] is in talks with almost two dozen providers of music, sports, movies and TV shows in the U.S. and Europe, and may announce an expanded Xbox Live streaming service as soon as next week, said one of the people, who weren't authorized to speak publicly," Bloomberg reports. But it's not just Comcast and Verizon. Microsoft also "expects to sign deals with Time Warner Inc. (TWX)'s HBO cable channel, Sony Pictures Entertainment's Crackle streaming service, NBC Universal's Bravo and Syfy channels and Lovefilm UK, a subsidiary of Amazon.com Inc. (AMZN)," one of Bloomberg's sources says.

Overall, Microsoft is "in talks with almost two dozen providers of music, sports, movies and TV shows in the U.S. and Europe" and it could announce the fruits of those negotiations "as soon as next week." Two of Bloomberg's sources say that existing customers of both Comcast and Verizon will only need to prove they are pay-TV customers to gain access to the services on the Xbox.