What were they expecting profitwise this FY? I know Nintendo as of last Q were expecting around $225mill, I guess that's practically going to be wiped out now (given they ship 40% to europe and just price cut everything) Nintendo to make first FY loss in company history? Looks likely.

I do find it amusing how Sony and Nintendo have slashed prices this year, when they face major losses, and the last time MS were dealing with overcoming losses they rose the price in the UK ...

Is marketshare really worth fighting for when no profit is in sight?? To add insult to injury, at least with the Wii cut, it seems to have done nothing! $50 of revenue per wii down the drain ... because they don't want to ship 9 mil this fy insted of 11 mill ..

Well i don't think SONY's price cuts in Europe have had that much of an effect on there overall profitability and in the current market its hard to predict where the market will go. 

As for Nintendo, the Wii and 3DS pricecuts were abosoluting needed. Without them Nintendo just wouldn't be selling any hardware and software sales start to dry up -- especially for 3DS and that would of had a major longterm impact on Nintendo rather then the short term pain from the price cut.

Overall the big question is -- how long can the world economy and companies endure the current market conditions? 

On a sidenote Euro to dollar exchange also suffered and went from 1,43-44 to 1,36 so it's not only Japanise companies who suffer here.

The problem with the € is, that it is based on political and not economical decisions.

From the beginning the € was a stillbirth.

The DM is dead - long live the DM!

That is an extremely closed mined view. Having a euro currency is fantastic for the most part. The sterling is an incredibly resiliant currency but i can't help but feel the UK will have to eventually change. Although, it was a good move by the UK government to keep it's currency. For countries like Ireland, it has helped us alot being in the euro. 

And yet it's so wrong that you pay next to nothing to save these nations even though your banks are the biggest holders of their debt....

Well for starters an abortion of an idea is a little harsh. Also although things right now are pretty bad its the world economy thats plumiting (although i admit the euro has taken an extra hit) but i'd rather take the hit for being on the side of a good idea at its core (for europe to have one currency) - yes it could've been implemented better but so could alot of things and hindsight is 20/20.

And its not like everything is daisys and queens arses over your end, if Europe had the riots that enguilfed your glorious nation of kazakistan country (we did have them but not nearly as bad) everyone would be blaming the euro for the troubles and therefore the riots, your country is in no state to be telling others what to do , as far as "stupidest ideas of all time" goes i'd rather go with a single currency than sucking up to a bigger country and following them into a pointless war in the middleast - my point is your country is far from perfect and don't throw stones from glass houses - or economies on the brink.

Again hindsight is 20/20 and its easy for you to point out the negatives of what happened saying in an "alternate universe" where there was no euro everything was fine and dandy and there was no recession and everyone was holding hands but some very smart minds and leading economists were behind the euro decision too as well as political, men and women who had degrees from the highest institutes. But maybe i'm wrong perhaps you are a world leading economist with tenure in harvard....or is it cambridge?

Sony won't make nearly as much as MS, MS just has better games the sales prove that

While I don't agree with the sentiment (the Euro having been a dumb fucking idea from the start no matter how many leading economists rooted for it, and all their support for it proves is that the smartest people are usually also the dumbest), that picture never fails to give me a boner.