Source: http://www.officialnintendomagazine.co.uk/29059/nintendo-3ds-ambassador-programme/

As part of Nintendo's worldwide price cut activity confirmed this morning, it has also revealed that existing 3DS owners needn't feel hard done by.

Nintendo of Europe plans to offer an exclusive Nintendo 3DS Ambassador Programme to consumers who bought 3DS at the original launch price. 

It means that 3DS owners will be able to to download 10 NES games and 10 Game Boy and Game Boy Advance games for free.

To be registered for this programme, you need to connect to the Nintendo eShop before the 12th of August. The
free software will then be made available at a later stage.
More details on the programme will be announced shortly.

Sounds good to me, though I'll have to see the library before I fully pass judgement.  Has shit just got real?

EDIT: Found this on Kotaku

Source: http://kotaku.com/5825501/nintendo-launching-game-boy-advance-and-nes-games-for-eshop-bwah

'Wait, what? That's right, the 3DS eShop is getting NES Virtual Console games like Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda.

Early 3DS adaptors get the games...early and for free. The titles are slated to become paid downloads for everyone else.

Also, ten Game Boy Advance Virtual Console games are headed to the 3DS—games like Yoshi's Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare, Inc.: Mega Microgame$ and Mario vs. Donkey Kong.'

I'll definitely get WarioWare and Mario vs DK as I missed out on them first time.  I'll probably get Super Circuit as well as my cartridge broke several years ago and I loved it

They already announced a few games. Most of them are Mario games.

Thanks, researched a bit and put some info I found in the opening post.

AFAIK, you don't have to spend them any time soon. Save them until something you want is released.

This move has a perk of getting more people connecting to eshop, if the current bonuses on eshop hasn't push you to connect, yet.

Hmm... decisions, decisions. Wait for the 1/3 price drop, or buy it for 200 euros and get 20 VC games.
Need more information on the European price drop.

Good deal... 20 free games?... I am all in...

10 of which, are exclusive.

Wow...
This plus the price cut is the pretty much reason they invented Bad Boys 2 in the first place

Should I wait or get the free games? Those 10 GBA games are especially tempting... I never could find a copy of Metroid Fusion back in the day...

Any advice?

gumby_trucker said: Wow... This plus the price cut is the pretty much reason they invented Bad Boys 2 in the first place Should I wait or get the free games? Those 10 GBA games are especially tempting... I never could find a copy of Metroid Fusion back in the day... Any advice?

There should be special 3DS deals in some stores before August, 12th. You should be able to get a 3DS for less than $200 and get those 20 free games as well.

From Nintendo's actual press release on their own website:

Since Nintendo 3DS launched in the United States on March 27, more than 830,000 people in the U.S. alone have purchased one to enjoy 3D visuals without the need for special glasses. These Nintendo 3DS owners represent some of Nintendo's most loyal customers, and Nintendo is rewarding them for getting in on the action early with 20 free downloadable games from the Nintendo eShop.

These free games are available to anyone who owns a Nintendo 3DS system and uses a wireless broadband Internet signal to connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program. The program contains two elements:

Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros.™, Donkey Kong Jr.™, Balloon Fight™, Ice Climber™ and The Legend of Zelda™, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.

By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi's Island™: Super Mario™ Advance 3, Mario Kart™: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Mega Microgame$ and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.

http://www.nintendo.com/whatsnew/detail/fttgI7OsQIB1tZqRMa5CtT45KLrmNkAY