The NGP’s real name is rumored to be PlayStation Vita, which is otherwise known as (in Latin/Italian) PlayStation Life. While the name may have been misinterpreted for a codename of the NGP before it was revealed, Veta, recent images appeared to seemingly confirm the handheld’s official name as PS Vita. Michael Pachter, however, doesn’t think so highly of it.

Michael Pachter, Research Analyst of Wedbush Securities, recently took to his personal Twitter account to share his thoughts on the name PS Vita. He dislikes the name so much that he even believes that it’s the dumbest name ever.

In a series of tweets regarding the Next Generation Portable’s possible official name, Pachter firstly slated the device by saying:

I’m beginning to think that the dumber the name, the more likely a device will be successful. PSVita one of the dumber names I’ve heard . .

He then said:

If @GI_AndyMc is right and they pronounce it “Vee-ta”, it is truly the dumbest name ever. Sounds like a vegetable-flavored energy drink

Pachter continued:

When I was in law school, we helped seniors with tax returns under the Volunteer Income Tax Assistance program — VITA for short

Finally, the outspoken analyst stated:

to all: yes, I remember La Vita E Bella and La Dolce Vita from the Italian Cinema. Somehow, PSVita doesn’t evoke the same feelings .

http://playstationlifestyle.net/2011/05/29/pachter-ps-vita-the-dumbest-name-ever/

coming from someone named Pachter, I agree, he knows these things.

Ditto

Ipad, Kinect, Wii, Sony is learning the key to success.

It's not a smooth name at all, but proper marketing can sell anything, especially if the product is good lol.

Aren't those just rumours? They haven't been confirmed by Sony or anything so Patcher should shut his mouth until we get the facts.

Kinect isn't a dumb name, its simple.

Natal on the other hand.....

/thread LOL

lol, how things have changed.

it's the same pattern isn't it? names like wii, kinect etc etc were all the dumbest name ever at the begining...fast forward few months and no one gives a *&%^ anymore. I'm more curious to know about the games and how they play.