Touch Generation is the concept for NIntendo games that can be played by everyone. Without any hability in videogames (like Art Academy, Brain Age, etc) In the last Iwata asks they decided to get rid of the brand

Iwata:
But we decided that, whereas before we had established a Touch Generations brand, created special corners in shops and used a special logo, the company has decided not to use this brand name for Nintendo 3DS.

Itoi:
Oh, I see.

Miyamoto:
We won't use Touch Generations in the future.

Iwata:
When I proposed that at an inner-company meeting where we would decide our policy the other day and asked if it was okay, everyone immediately agreed. (laughs)

Itoi:
Oh, really? Even the sales people?

Iwata:
Even them. I hate to brag about our own company, but I have to say that I thought this was quite amazing. (laughs)

Itoi:
Yeah…

Miyamoto:
Someone responsible in our sales department said something like that the mindset of dragging along the past, constantly adding little variations to it, will never give birth to a new culture. (laughs)

Iwata:
Right, right! (laughs)

Miyamoto:
I thought that was incredible.

Itoi:
It really is. (laughs)


Iwata:
I try to not use the word "success" to describe our situation as it may stir egoistic emotions which may lead us to be drowned in it. I would say that Touch Generations was one example of success. But to do the same thing is merely playing defense.

Itoi:
Yeah. (laughs)

Iwata:
Deciding that we wouldn't use that name again would allow everyone to tackle their work anew.

http://iwataasks.nintendo.com/interview.html#/how-nintendo-3ds-made/0/9

(laughs)

Quite a progressive line coming from a sales rep. no matter what industry they're from.

So the brand is gone. They are still gonna make games for new users...must resist trolling casual gaming....

YES! I DID IT!

Oh yeah, I forgot to add (laughs)

Odd move, though i'm uncertain as to how much brand awareness it had in and of itself (outside of the actual awareness of the Touch Generations games themselves)

I think it's not a bad move. Because now, if speak about touch generation, i think the non gamer will think of iphone, ipod touch and ipad...

... please tell me you didn't just call Shigeru Miyamoto or Satoru Iwata sales reps.  They're a legendary game designer and CEO of Nintendo, respectively.

OT: I don't think that brand would get them far, anyway.  When the DS came out, it was the first mass-market touchscreen device that could play games.  Practically every handheld device now has a touchscreen, so the novelty and perceived uniqueness of something branded 'Touch Generations' would be nil now.

Ya it just said they weren't using the brand name anymore. On another forum I will not mention. They feel Nintendo is leaving disruption just because the talked about not using the brand name. Really come on people. 

It is a joke. He's clearly trolling Sony.