Okay, I've been lurking on the forums to see the reaction to Kinect. The two opinions on Kinect's success seem to be:
1. It's awesome! D'uh!
2. $500 million marketing!
I don't agree with either, and don't think either sees the big picture.
The success of Kinect was enabled because Nintendo created the market for it, and then didn't aggressively pursue it. Nintendo, it seems, can hardly identify who their core audience--their NEW core audience--is anymore, and are only interminently interested in giving them what they want. Nintendo failed to fulfill the promise of Wii, and now Wii users are leaving for Kinect.
The new core for Nintendo are the previous "expanded audience" who bought Nintendogs and Brain Age on DS, Wii Sports and Wii Fit on Wii, and 2D Mario and Mario Kart on both systems. But all of those series launched or rebooted by the end of 2007, when Wii Fit came out in Japan. Since then, Nintendo has basically had sequels for the new core audience, and some of those, like Wii Fit Plus or Animal Crossing Wii, were basically marginal expansions. Wii Sports Resort fleshed out the concept of Wii Sports, but awkwardly seperated the audience with MotionPlus. Without New Super Mario Bros. Wii, the last 3 years for Nintendo look pretty mediocre, actually. Now Nintendo has to rely on Donkey Kong and Wii Party to go head-to-head with Kinect.
Remember how much things changed over the last 6 years. The game market looked fine from 1990-2004, as sales slowly increased over that period. But Nintendo alone recognized that in a period when America was growing, when PlayStation was aggressively growing in Europe, and when a middle class was ready to emerge in other markets around the world, that games could be selling much, much more. They pursued new audiences, and created a new gaming age. And what 10 million sales were to 1991, 25 million are to this new age. And so if Kinect launched to sales that suggested it could sell 10 million lifetime, I wouldn't think that much of it. But it launched to sales that suggest in can sell 25 million lifetime. That suggest it could be relevant in the new age of Nintendo.
2011 will be interesting. To a large extent, Kinect doesn't have great content yet. But Microsoft has said 2011 will be a year of Kinect. It will be interesting to watch whether Kinect or 3DS gets more of the content that created the Nintendo revival, since neither MS or Nintendo appear entirely sure how to create it.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.








