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Forums - Sales - PS3/Wii/360 Tie Ratios ("attach rates") from NPD

Ajax said:

the ps3 is selling equel or more software titels of multi-platform games in europe than the 360 does with almost double the userbase

...

in europe pro evo 2008 on the ps3 is outselling the same game on the 360 and for assasins creed the have almost sold equal


Dude, this is freaking NPD. America. USA. Not Europe.

 



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

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sinha said:
I'm not sure about those numbers, but these are definitely for America only.

Just checked Sinha and the numbers he reported for the PS2 are impossible. http://www.playstation.com/business.html

Go to Production Shipments of Playstation 2 under software. The system only shipped 477 million units of software in America at the end of the last fiscal year. The PS2 had only shipped around 41 million units of hardware then. Even if the PS2 had sold every single unit of software they shipped the attach rate would be a little over 12.

Edit: I feel I should clarify: The difference between PS2 hardware shipped and sold shouldn't be more than 1 million or so, but the difference between PS2 software shipped and sold can be huge. That attach rate is really impossible.



In-box bundled games are never counted. Those are put there during the manufacturing. In-store bundles do get counted however.

The reason wii sports is specified as not counted is because that's a copy from sonycowboy's post at neoGAF and it could have been him making that remark for whatever reasons (maybe forum related, there's been arguments there wether wiisports/wiiplay count or not as sold games), not npd.





Current-gen game collection uploaded on the profile, full of win and good games; also most of my PC games. Lucasfilm Games/LucasArts 1982-2008 (Requiescat In Pace).

sinha said:


From NeoGAF (NPD through November):


PS3 4.01
Wii 3.86
(not including Wii Sports)
360 6.85


Overall hardware units were up 26% y/y counting current and next gen consoles and handheld sales. The PS3 was up 285% sequentially and 137% y/y and the tie ratio improved to 4.01 from last month's 3.82. The Wii increased 89% sequentially and 106% y/y, with a tie ratio of 3.86, not including the Wii Sports title bundled with the system. The Xbox 360 was up 51% y/y and up 110% sequentially, while maintaining a strong life-to-date tie ratio of 6.85. NDS sales rose 67% y/y, while PSP increased 38%.
...
I can tell you that PS2 is well over 13, Xbox well over 10, and Gamecube well over 8.

---

 

Some previous info:

Joystiq (NPD through September):

  • Xbox 360: hardware to software ratio: 6.59 (hardware total sold = 6.8 million; software total sold = 44.8 million)
  • PlayStation 3: hardware to software ratio: 3.58 (hardware total sold = 1.9 million; software total sold = 6.8 million)
  • Wii: hardware to software ratio: 3.44 (hardware total sold = 4.5 million; software total sold = 15.5 million)

Removing [Wii Play] data from these ratios leaves the Wii hovering around 3 games sold per system.

---

July 07 Microsoft PR (NPD through June):

"Xbox 360 is the next-gen console with the largest games attach rate at an astounding 5.9 games sold per Xbox 360 owner."

---

 

Software based on hardware sales and tie ratios:

360: ~54 million

Wii: ~23.2 million

PS3: ~9.75 million

 

This precisely correlates with the hypothesis I made in this post.

http://vgchartz.com/forum/thread.php?id=12113

While the 360 IS dominating, its dominance is becoming less behemoth-like and more just like "a particularly good software moving console."

Over the last two months, attach ratios have increased at this rate:

PS3: .43
Wii: .42
360: .26

Which means Wii/PS3 software attach rate is increasing at a significantly faster clip than the 360's is. I expect software sales parity (not software ATTACH RATE parity) sometime in the middle of next year, when Wii has perhaps 10 percent more hardware than 360 does.  



http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">

Using the data from VGChartz -- which includes all bundled games, the following are the attach rates for each

Xbox 360 -- 6.85
PS3 -- 4.68
Wii -- 4.65

Now we know that the Wii has a 1:1 ratio of its bundle. What I cannot do is know how many of the 360 and PS3 games were bundle sales.

(Then again, since the Wii sells for more in NA and EU which has the Wii Sports included and less in Japan where you have to buy it separately, is this really a bundle or an excuse to make you buy a game with the system? -- In other words, Nintendo is making money off of this sale too.)

What this tells me is that the average game collection for a PS3 or Wii owner is about the same size -- meaning that Wii owners DO buy games. (Including Wii Sports -- see my comment about).

But that right now at least, the Xbox 360 owners are still the purchase champs due to their year-long head start.

Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

Wii Friend Code: 1624 6601 1126 1492

NNID: Mike_INTV

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The DS takes a big steaming crap all over your small numbers.'


fkusumot said:

The DS takes a big steaming crap all over your small numbers.'

Why, what is the DS tie ratio?



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

I don't think its important how many extra sales PS3 and 360 got from their bundles really. The Wii isn't going to have the best attach ratio ever. Its just not going to happen, but it does sell alot of software just based on the fact that it has a massive userbase that grows at an alarming rate.

I expected it to be worse really. I didn't think any of these people that are buying the Wii for Wiisports would buy other games. I expected grandma at the nursing home and Soccer Mom thats 40 years old but still, somehow mysteriously hot, to play Wii sports for a year then shelve the console and contribute nothing to the system. But we are being proven wrong by MP8 selling millions, freaking carnival games selling 300+k in 2 months and stuff like Warioware which has sold over 600k in the US alone, Rayman Raving rabbids has passed 500k and even cooking mama, a freaking straight ds to wii port is cresting 200k on the Wii version.

Those casuals are buying games, it could DEFINITELY be worse. In any case, so long as the Wii keeps selling, its all good. After all, Capcom sold 1m copies of RE:4 and 1.3m of Dead Rising. They don't get extra money just because DR had a better 360 attach rate. Whether you sell 500k on a system with a userbase of 1 million, or 500k on a system with a userbase of 2 million, the money you make looks and spends the same.

However if the casuals stop buying games, and they stop BEFORE the real games like Fragile, MH3 and Spore arrive for the actual GAMERS to buy, theres gonna be trouble in Nintenland.



sinha said:
fkusumot said:

The DS takes a big steaming crap all over your small numbers.'

Why, what is the DS tie ratio?


I've seen it before, it's around 4.5-5, so its not even close to beating the 360. Although it IS the highest attach ratio for a handheld system ever, by a fairly sizable margin, I believe. 



http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">

@Xyrax

Watch out knocking the 40-year old gamer. I'll be 44 on Monday -- and have over 30 games for my Wii. 8*>

Seriously though, you make a valid point about the Wii's attach rate. Given some elements of its base, they are NOT going to to buy a lot of extra games.

Also, isn't there a law that there is an inverse relationship between the number of consoles sold and the eventual attach rate?

Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

Wii Friend Code: 1624 6601 1126 1492

NNID: Mike_INTV