June 2010
"I would have Call Of Duty be an online subscription service tomorrow,”
Microsoft/Activision deal announced at E3
July 2010
Bobby talking about XBL
“We’ve heard that 60 per cent of [Microsoft’s] subscribers are principally on Live because of Call Of Duty,” Kotick said. “We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.”
Microsoft announces price hike for XBL to start in November
November 2010
Bobby Talking about XBL
"Activision does enjoy a "very modest amount of the subscription fees"
"I think the thing that sometimes even I don't fully appreciate – and I think I have a greater appreciation for it today, having spent a lot of time up with Microsoft recently – but they invest billions of dollars in the Live platform. Billing, credit collection, things like foreign currency conversion, being able to manage point systems. All of that is extremely expensive to manage and maintain."
"Are we going to be charging for multiplayer? The answer is no. The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we'll never charge for that. It's not going to be something we'll attempt to monetize; it's part of the package," Eric Hershberg, Activision
So Bobby goes from hating the XBL model because he doesn't get any monies to signing an exclusive deal at e3 with MS. MS increases XBL subs and now Bobby has a newfound appreciation for XBL that he never had before and coincidentally now gets a 'modest' amount from subs.
How modest? The full XBL increase?
Is it a percentage of ALL subs or just those who play CoD?
Any guesses?
Nov 2016 - NES outsells PS1 (JP)
Don't Play Stationary 4 ever. Switch!
