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Forums - Sony - MS's Greenberg: "Moves a great product"

TRios_Zen on 29 October 2010

Kinect is targeted: they are going after the casual crowd, with the "new experience" message.  There are no stereotypical "core" games at launch and Microsoft has been consistent in thier message.  This has led many on this very forum to question whether Microsoft had abandoned the core.  I would argue that they have not, but they have a clear plan for where they want Kinect to be and they won't muddy perception until they have established it.

Move is, IMO, the complete opposite.  Sony has not specifically targeted either the core or casual markets but rather is trying to sell Move as able to do it all.  So the message is not as clear to any one group, but speaks to both.

That being said time may tell which strategy worked out best...

Given the ambiguity of tracking exactly what the Move userbase is; well if they both sell reasonably good, but neither sells GREAT...well then thier will be fodder for forum wars for years to come.



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NYANKS on 29 October 2010
kowenicki said:
NYANKS said:
gekkokamen said:
legend92(3) said:

Microsoft product director Aaron Greenberg has branded Sony's PlayStation Move a "great product" in the lead-up to Kinect's launch next month.


Many industry watchers see Sony's wand-based peripheral as a direct market competitor to Microsoft's Kinect camera - with both gunning for the living room family market.

However, Greenberg admits that his rival enjoyed "favourable" reviews - but says that the two products offer different experiences.

"Here's what I think: Move is just a different approach to the market," he told Eurogamer. "We're thinking about Kinect as a key component to the platform, and what they've done with Move...

"First off, it's a great product and the reviews seem to be pretty favourable. But they've targeted it purely to existing owners. They've said you can decide whether you want to play existing titles on the platform, like SOCOM, with the controller or with Move.

"Our approach has been different. We're not going to take Halo, a game you love playing with the controller, and offer you the option to play it with a different interface which may or may not have been designed for that game. We want to build completely unique experiences from the ground up which are designed for Kinect. It's just a different approach."

LINK

Nice to see someone like him being grown up and professional.

Of course, I certainly agree. They don't want the 45 million potential Halo Lovers to buy Kinect. They are after completely new people who don't own a 360 or ever thought about buying one.

Don't you think Sony's approach is viable too?  Aim mostly at casuals, but why not tap into the faithful who will support you greatly?  Both approaches look like they're gonna pay off bigtime anyway though, so cheers all around!


they are aiming mostly at their existing audience..  believe what you will... thats my belief.

kinect is a completely new direction.. that will either pay of big time or totally flop, no middle ground here.

In that case, I 'm gonna go with "pay off big time".  There's no way this can fail, at all.



dtewi on 29 October 2010
kowenicki said:


they are aiming mostly at their existing audience..  believe what you will... thats my belief.

kinect is a completely new direction.. that will either pay of big time or totally flop, no middle ground here.


So now it's mostly aiming at their own audience?

Do not stubbornly say "That's what I believe!" Beliefs are subjective, but they aren't always correct. For example, I believe the sky is red. Never mind that it's blue, I believe it is red.

My belief is most certainly wrong, as is yours. Sony advertisements clearly show that they are not trying to target their existing audience, otherwise we wouldn't be seeing casual-friendly games or a wholesome family atmosphere. Nor would Sony develop Move without the intent of trying to draw in the casual userbase.

And of course there's a middle ground for Kinect. It could do moderately well, get Microsoft some profit, but be forgettable in the long term. I don't know why you want the success of Kinect to be strictly interpreted in black-and-white terms.



Kimi wa ne tashika ni ano toki watashi no soba ni ita

Itsudatte itsudatte itsudatte

Sugu yoko de waratteita

Nakushitemo torimodosu kimi wo

I will never leave you

AdventWolf on 29 October 2010

I highly doubt Sony is purely trying to attract the core gamer or just existing owners to buy move. That would be ludicrous, I figured the whole reason for motion controls is to steer potential Wii buyers into buying their system. Motion controls are a casual component right now.



Ajescent on 29 October 2010
kowenicki said:
NYANKS said:
gekkokamen said:
legend92(3) said:

Microsoft product director Aaron Greenberg has branded Sony's PlayStation Move a "great product" in the lead-up to Kinect's launch next month.


Many industry watchers see Sony's wand-based peripheral as a direct market competitor to Microsoft's Kinect camera - with both gunning for the living room family market.

However, Greenberg admits that his rival enjoyed "favourable" reviews - but says that the two products offer different experiences.

"Here's what I think: Move is just a different approach to the market," he told Eurogamer. "We're thinking about Kinect as a key component to the platform, and what they've done with Move...

"First off, it's a great product and the reviews seem to be pretty favourable. But they've targeted it purely to existing owners. They've said you can decide whether you want to play existing titles on the platform, like SOCOM, with the controller or with Move.

"Our approach has been different. We're not going to take Halo, a game you love playing with the controller, and offer you the option to play it with a different interface which may or may not have been designed for that game. We want to build completely unique experiences from the ground up which are designed for Kinect. It's just a different approach."

LINK

Nice to see someone like him being grown up and professional.

Of course, I certainly agree. They don't want the 45 million potential Halo Lovers to buy Kinect. They are after completely new people who don't own a 360 or ever thought about buying one.

Don't you think Sony's approach is viable too?  Aim mostly at casuals, but why not tap into the faithful who will support you greatly?  Both approaches look like they're gonna pay off bigtime anyway though, so cheers all around!


they are aiming mostly at their existing audience..  believe what you will... thats my belief.

kinect is a completely new direction.. that will either pay of big time or totally flop, no middle ground here.

You are right dude because every Killzone 2 and Uncharted owner will want to play Eyepet and Start the Party!



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justinian on 29 October 2010
dtewi said:
kowenicki said:


they are aiming mostly at their existing audience..  believe what you will... thats my belief.

kinect is a completely new direction.. that will either pay of big time or totally flop, no middle ground here.


So now it's mostly aiming at their own audience?

Do not stubbornly say "That's what I believe!" Beliefs are subjective, but they aren't always correct. For example, I believe the sky is red. Never mind that it's blue, I believe it is red.

My belief is most certainly wrong, as is yours. Sony advertisements clearly show that they are not trying to target their existing audience, otherwise we wouldn't be seeing casual-friendly games or a wholesome family atmosphere. Nor would Sony develop Move without the intent of trying to draw in the casual userbase.

And of course there's a middle ground for Kinect. It could do moderately well, get Microsoft some profit, but be forgettable in the long term. I don't know why you want the success of Kinect to be strictly interpreted in black-and-white terms.


Thank you for posting this and saving me the time.

By the way I believe I am the best looking bloke in the world, regardless of what the chicks say.



binary solo on 29 October 2010
kowenicki said:

they are aiming mostly at their existing audience..  believe what you will... thats my belief.

kinect is a completely new direction.. that will either pay of big time or totally flop, no middle ground here.

Mostly =/= purely. Hence you don't agree with every word Greenberg said.

I agree with mostly. And purely was the only word I really had issue with...

Until that is >200K PW since 18 Sept. WOW!  Now that's MOVING some hardware.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

justinian on 29 October 2010
CGI-Quality said:

Fair enough words. I disagree that Move only is for existing owners, but do feel that Kinect will be more of a system pusher. Then again, after what I've seen today, anything can happen.

Both Move and Kinect are appealing to EXACTLY THE SAME (NEW) CUSTOMERS, it just happens that Move offers more "backward compatibilty" with it's existing userbase.

Yep, if I was to bet my dog on the outcome I will definitely go with kinect being a much better system seller.

PS3 sales are amazing but I think Kinect will boost x360 sales much more.



leo-j on 29 October 2010

kinda ironic that he brings up reviews when microsoft said they don't want kinect to be reviewed by reviewers



 

mM
MARCUSDJACKSON on 29 October 2010
huaxiong90 said:
binary solo said:

Certainly a more measured and mature response about a competitor than what's been seen from the Big 3 industry reps in the past. BUT, Greenberg is still selling Sony and Move short as a way to promote his product (nothing wrong with that, it's part of how you market your product). He's suggesting Sony's primary strategy is to tack Move on to existing products as an optional control device. When we all know there are plenty of Move required games out now, and there will be more to come. So there are games being designed exclusively arounf Move.

What is half true about Greenberg's statment on Move is that an important part of the Move strategy is to get people to use Move for titles that are Move optional (like Heavy Rain, MAG, SOCOM 4 etc). And it's working, people are enjoying playing the likes of Heavy Rain with Move. This is certainly a significant difference between the Move and Kinect strategy. But it's wrong to say Sony is purely targetting existing owners. "significantly", "primarily", "substantially", yes  I would totally agree with those sentiment. "Purely", no that's hyperbole.

My thoughts exactly.


i'll third that! wait is that possible?



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