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Forums - Microsoft - Windows Phone 7 launches with a great ad

disolitude on 12 October 2010
famousringo said:
 

You're right that advertising revenue is a huge wild card in trying to gauge app revenue, but you underestimate Apple's position here and overestimate Google's.

Analysts are projecting that Apple's share of mobile advertising will roughly equal Google's by the end of this year (I know, I know, analyst projections are wrong all the time. I'm just going with the best info I have right now):

http://www.businessweek.com/technology/content/sep2010/tc20100926_023792.htm

From a developer standpoint, all of Apple's 21% is paid to iOS developers, while a sizable chunk of AdMob's 21% is also paid to iOS developers (in May, 54% of AdMob ads were for iOS apps, 33% for Android. Alas, AdMob hasn't published any new reports since Google officially took control of them). It's hard to know, but it looks to me like ad-supported apps still earn more money on the App Store than they do on Android Market.

Meanwhile, Google can't assure that Android phones will even be able to use Google for search. As you note, Microsoft will stop at nothing to thwart Google:

http://gizmodo.com/5632186/samsung-fascinate-lightning-review-when-greedy-carriers-ruin-decent-phones

Bing is the default—and only—search engine on the Fascinate. A Google Android phone. In the search widget, in the browser, when you press the search button. Bing. No, you can't change it. There's no setting for it, and the Google Search widget that you can snag from the Market is blocked (or at least very carefully hidden).

There is somesort of a crazy spin on the first story in saying apple will have 21% of mobile advertising. I'm not saying its not true, just that they are not including all the info as how they got to that statistic.They probably are not including search where apple doesn't have much share...

I work in the online advertisng industry for one of the bigger advertising agencies and as far as mobile search, Google is 70% of our market with only 3 of the possibilities...yahoo, bing and google. Mobile display/app advertising is slowly evolving in to a profitable business but for every dollar spent on display, at least 10 dollars are spent on search...in the mobile sector at least.

The difference between apple  and their position with mobile advertising and someone like MS is that Apple is limited to advertising on Itunes, within apps and their app store. Microsoft is able to do it on exact same levels...plus MSn.com mobile, Bing, Facebook and various other portals they own or have partnership with. They just have a bigger protfolio, which means they can target better, reach wider audience and get more $$$ from advertisers. Google beats microsoft quite badly with their targeting and portfolio abilities, so I can just imagine how they stack up to apple... Apple has the advatage of volume of phones sold, and number of people using itunes and their app store, however google is trying their best to get their phones out there as much as possible.



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famousringo on 12 October 2010
disolitude said:
 

There is somesort of a crazy spin on the first story in saying apple will have 21% of mobile advertising. I'm not saying its not true, just that they are not including all the info as how they got to that statistic.They probably are not including search where apple doesn't have much share...

I work in the online advertisng industry for one of the bigger advertising agencies and as far as mobile search, Google is 70% of our market with only 3 of the possibilities...yahoo, bing and google. Mobile display/app advertising is slowly evolving in to a profitable business but for every dollar spent on display, at least 10 dollars are spent on search...in the mobile sector at least.

The difference between apple  and their position with mobile advertising and someone like MS is that Apple is limited to advertising on Itunes, within apps and their app store. Microsoft is able to do it on exact same levels...plus MSn.com mobile, Bing, Facebook and various other portals they own or have partnership with. They just have a bigger protfolio, which means they can target better, reach wider audience and get more $$$ from advertisers. Google beats microsoft quite badly with their targeting and portfolio abilities, so I can just imagine how they stack up to apple... Apple has the advatage of volume of phones sold, and number of people using itunes and their app store, however google is trying their best to get their phones out there as much as possible.

Yeah, I'm pretty sure that 'mobile advertising' in this case only means in-app advertising, and has nothing at all to do with search advertising. It's a good point that Google and MS can leverage analytics derived from search (e.g., your phone browser just did a search for the Chicago Blackhawks, so the next time you launch your Twitter client, you'll see a banner for Blackhawks merch). That will add some value to the in-app ad programs of companies who are in search.

But in a discussion about developers, the ads that come with search itself are worthless to them. They don't see a dime from somebody doing searches on the phone, only from people who launch their app.

Interesting to hear that there's such a wide gulf between mobile search ads and mobile app ads, though. No wonder Google and Microsoft are willing to fork over big money just to get access to the browsers on these phones.

Edit: Oh, and I forgot to mention that first article was US only. Not sure if your employer operates in Canada only or not, but I don't think Apple has rolled out iAds outside the US yet. Could be one reason why they aren't on your radar.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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thx1139 on 12 October 2010

The apps will come on Windows Phone 7 simply because the developer tools and frameworks for Windows Phone 7 are super rich and really leverage what MS has already done with Silverlight, XNA and Visual Studio 2010.  Super easy to take Xbox Live games, Silverlight applications and also host them on Windows Phone 7.



Its libraries that sell systems not a single game.

dallas on 12 October 2010

seen the Samsung phone powered by Windows 7?   looks like a toy for kids, horrible.   

 

I just read in the WSJ that MS wants to try to make a phone OS that is easier and simpler to use, something more intuitive.  Well, I'm not sure that this would be great for smartphone users, but it might be a better idea for regular cellphones, which are probably 80% of the total.   But, MS is going to have to fight an uphill battle to beat droid,  Gartner research says that droid MS should go from about 17% as it is now, to about 30% by 2014, which will mean that MS's phone business will languish if this takes place.



thx1139 on 13 October 2010
dallas said:

seen the Samsung phone powered by Windows 7?   looks like a toy for kids, horrible.   

 

I just read in the WSJ that MS wants to try to make a phone OS that is easier and simpler to use, something more intuitive.  Well, I'm not sure that this would be great for smartphone users, but it might be a better idea for regular cellphones, which are probably 80% of the total.   But, MS is going to have to fight an uphill battle to beat droid,  Gartner research says that droid MS should go from about 17% as it is now, to about 30% by 2014, which will mean that MS's phone business will languish if this takes place.

Also need to realize the overall market is expected to grow a great deal and Nokia smartphone marketshare is dropping considerably.  Finally I believe Android is going to face similiar problems as Windows Mobile had.  Google doesnt control the OS and now phone with Android dont get updates unless the carriers/phone manufacturers release updates to the OS.  Developers also need to test and tweak applications across various devices.  Windows Phone 7 like iPhone wont have those issues. You can build apps for Windows Phone 7, but you cant change the OS interface and you only support 2 screen sizes.



Its libraries that sell systems not a single game.

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Simulacrum on 13 October 2010

What is that orginal song?



 

 

Take my love, take my land..

welshbloke on 13 October 2010

I think the Android phones will emerge victorious. It is interesting to see the iPhone user defending the phone in amongst the onslaught that is the Android. For me the iPhones days are numbered partially because of the walled garden and partly because of the exclusivity but mainly because the Android is neither a walled garden or exclusive.

I am less sure about Windows 7 they have attempted to wall off the hardware which is probably a good idea as it will certainly help with keeping the phones current but I am not really sure how this applies to applications.

 

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Winner of the 2010 VGC Holiday sales prediction thread with an Average 1.6% accuracy rating. I am indeed awesome.

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perpride on 13 October 2010
disolitude said:
perpride said:

It's by far the best phone on the market right now in every sense of the word. I can upgrade form my 3GS to an iPhone 4 with under $200.


I think thats subjective.

People who like physical keyboards may find Iphone not the best phone for them. Also people who don't want to worry about how they hold the phone when making phone calls may want to wait till apple revises Iphone 4.

Finally people like me who will not touch Itunes with a 10 foot pole may want to avoid it as well.

I'm not exactly sure on the problems the iPhone 4 is currently having. I have a 3GS and it's never given me any real problems. I understand that you don't like iTunes and may enjoy a physical keyboard, these are all preference points (like you said, it's subjective). But in the case of hardware and multimedia capabilities standpoint, the phone is lightyears ahead of the competition.



Calmador on 13 October 2010

Awesome...I don't have a Iphone or driod....and I have been thinking of getting hand-held...if the Xbox live games I bought already work on the phone Im sold.



All gaming systems, consoles/PC, have thier perks... why fight over preferences? I like Coke and you like Pepsi, that's it, let's not fight over which toy we like best cause that's what they are. Is someone's preference in a toy important or is the relationship between you and your neighbor more important? Answer is obvious, but THE most important thing is your relationship with God almighty. God Bless you in Jesus's name.

I can communicate without talking... I can send a loved one money without actually sending money... and I can commit theft without the product disappearing, the point of theft is the point of theft not one of it's possible symptoms which is the product dissappearing. The thief wants to gain something without paying for it, that's the point of theft, the thief doesn't have to care or anybody else has to care if the product dissappears. The product dissappearing is just a possible symptom of theft. Gifts are sacrfices, in order to give a gift, it has to be a genuine sacrfice/gift, meaning a copy of the game isn't still in your PC. Piracy is theft and/or being a culprit of theft.