Windows Phone 7 launches with a great ad

[famousringo]

disolitude said:

 

There is somesort of a crazy spin on the first story in saying apple will have 21% of mobile advertising. I'm not saying its not true, just that they are not including all the info as how they got to that statistic.They probably are not including search where apple doesn't have much share...

I work in the online advertisng industry for one of the bigger advertising agencies and as far as mobile search, Google is 70% of our market with only 3 of the possibilities...yahoo, bing and google. Mobile display/app advertising is slowly evolving in to a profitable business but for every dollar spent on display, at least 10 dollars are spent on search...in the mobile sector at least.

The difference between apple  and their position with mobile advertising and someone like MS is that Apple is limited to advertising on Itunes, within apps and their app store. Microsoft is able to do it on exact same levels...plus MSn.com mobile, Bing, Facebook and various other portals they own or have partnership with. They just have a bigger protfolio, which means they can target better, reach wider audience and get more $$$ from advertisers. Google beats microsoft quite badly with their targeting and portfolio abilities, so I can just imagine how they stack up to apple... Apple has the advatage of volume of phones sold, and number of people using itunes and their app store, however google is trying their best to get their phones out there as much as possible.

Yeah, I'm pretty sure that 'mobile advertising' in this case only means in-app advertising, and has nothing at all to do with search advertising. It's a good point that Google and MS can leverage analytics derived from search (e.g., your phone browser just did a search for the Chicago Blackhawks, so the next time you launch your Twitter client, you'll see a banner for Blackhawks merch). That will add some value to the in-app ad programs of companies who are in search.

But in a discussion about developers, the ads that come with search itself are worthless to them. They don't see a dime from somebody doing searches on the phone, only from people who launch their app.

Interesting to hear that there's such a wide gulf between mobile search ads and mobile app ads, though. No wonder Google and Microsoft are willing to fork over big money just to get access to the browsers on these phones.

Edit: Oh, and I forgot to mention that first article was US only. Not sure if your employer operates in Canada only or not, but I don't think Apple has rolled out iAds outside the US yet. Could be one reason why they aren't on your radar.