Stephen McGill, UK Xbox top dog has spoken about the lack of Blu-ray on Xbox and seems to think the format is already dead. He was asked if the lack of Blu-ray was holding back the 360 and answered,
“I think people may have spoken about that originally, but that’s long gone.
I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay.
So, who needs Blu-ray?”
Mr. McGill may have a point when it comes to movies but numerous developers have stated that creating games on multiple DVDs for the Xbox can be tough, most recently Mecury Steam discussed ‘storage problems’ for the console.
As for movies, Avatar broke all records for Blu-ray sales in the UK and has sold a stunning 6.2 million copies. Blu-ray disc sales in Q1 2010 almost doubled those of 2009 and the current outlook for the format is ‘bullish’.
HMV recently announced a 12% profit rise, some of which they attributed to the popularity of Blu-ray.
Sources: X360Achievements / Gizmodo / The Telegraph
http://www.thesixthaxis.com/2010/09/22/uk-xbox-boss-who-needs-blu-ray/

















