TheSource said:
According to a person I know who speaks Japanese "ex" means poop / shit in Japanese in slang speak. Would you buy a system called Shit X360 in English? It isn't Xenophobia - Coca Cola, Apple, and plenty of other American items do well in Japan.
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A repost of mine from here: http://gamrconnect.vgchartz.com/post.php?id=3602905
To be honest, its not fair to call the Japanese xenophobic as they have supported and still support many products made outside of their borders (as you mentioned about Windows).
But . . . when it comes to gaming, they ARE xenophobic. Why is that? As has been mentioned by them and others before, it likely has to do with how western game design lagged so far behind the Japanese in quality throughout the late 80's and 90's. There are still generational gamers that are locked into that mindset, and maybe it extends beyond them into a cultural belief. I'd imagine that a similar belief is the case with American made cars, even though they have gotten much better (heck, with my personal experiences with my Honda, I don't know if I could ever break free).
So in some ways, the criticism is fair when it comes to Xbox sales in Japan. What I think is more telling, though, is how good it has done despite doing so bad in Japan and how much trouble the PS3 would be if not for them. Japan remains an enigma this gen . . .