....if things were played a little differently?
Before Sony, several other electronics giants tried their luck at the game console business, each not having too much success. NEC's TurbGrafx, Philips' CDi and the 3DO technlogy supported by such manufacturers as Panasonic and Sanyo, all suffered short lifespans. The last electronics company to try not only secured a foothold in the industry, but also dominated for the next 2 generations to come.
But what if things were played a little differently in around the 1993 - 1994 period? I have given a brief study of 3 possible companies that could have caused disruption to Sony's success, and quite possibly could have made them just another electronics company that tried and failed.
NINTENDO
The obvious contender here. Nintendo won the previous 2 generations by a healthy margin, at one stage having approximately 85% of the marketshare with the NES (a feat that has never been accomplished since). Nintendo's urge to keep on toe with then competitor Sega, had them approaching Sony for the now infamous SNES CD addon. The two parted ways abruptly after Nintendo discovered that the contract signed with Sony relegated Nintendo to a position of 2nd party developer for the SNES Playstation addon.
Advantages:
- Market Leader for last 2 generations
- A very strong first party lineup
- A number of loyal 2nd party developers
Disadvantages:
- A history of getting on some 3rd parties' backs, some anticompetitive practices
- Failure to embrace optical technology
What they could have done:
How much different would the 5th generation have been had the N64 been introduced with optical technology? For starters, it would not have forced loyal 2nd party developer Squaresoft to jump to a competing platform (and subsequently release the 2nd biggest selling title on the PSX). Nintendo also shut out many developers with creation of the "Dream Team", a group of developers who would be the only ones allowed to develop for the system (I believe it had to do with an initial shortage of cartridges. Once again, would not have been a problem if CDs were used).
SEGA
Second place in the console race for the last 2 generations. If Nintendo had made one incredible mistake and lost their footing at top place, many would have put their money on Sega taking the top spot in it's place.
Advantages:
- A strong foothold in the game industry
- Excellent first party titles
- Many arcade setups able to be ported
Disadvantages:
- A lot of money wasted on hardware just prior to 5th gen (SegaCD, 32X, Neptune, Nomad)
- Suprise release for expensive price
- Bernie Stoller (forbidded 2D games and RPGs on Saturn in the west)
What they could have done:
Sega shot themselves in the foot with all of the hardware released just prior to the Saturn, all turning out to be failures, in which Sega had to recover the costs by pricing the Saturn at $399, making it easy prey for Sony's $299 Playstation. Breaking "Saturnday" without warning also annoyed Saturn developers, who thought they had extra time prior to the release of Saturn.
COMMODORE
While Commodore probably had just as much chance of dominating the US as Sony, it could certainly have given Sony a run for it's money in Europe. Commodore had enjoyed reasonable success in Europe in the home computer market with it's Amiga brand of computers. The custom chipsets made for these computers placed them a long way ahead of any competitor in terms of graphics and sound at the time.
Advantages:
- Foothold in European computer market
- Advanced custom chipsets used by the Amiga family
- Lots of small independent developers for the platform
Disadvantages:
- Poor management
What they could have done:
Not implode. After a reasonable, successful start (100,000 consoles produced and sold. Over 50% of UK CDROM market in 1993/94), Commodore filed for bankruptcy, stopping the Amiga CD32 dead in it's tracks.
Could Sony have survived had all of these companies not fallen into their respective traps. What about if only one or two of them made the mistakes? Discuss.
















