To put this simply, Sony is upset with Nintendo’s marketing of the 3DS because it will (likely) act like a poison pill for Sony’s efforts in promoting shutter-glasses based 3D. While there are some cosmetic and comfort reasons why people dislike 3D glasses, there are also many practical reasons why people don’t like them; including that they’re expensive, and you might need 16 pairs of glasses if you ever wanted to host a super-bowl party (and I doubt the glasses are going to conform to a universal standard).

Sony has spent a lot of money in R&D towards this technology, and is currently spending a lot of money marketing the approach, and their hope is that they can convince people that 3D is so cool that they can live with the down-side involving 3D glassesl. If Sony can't convince consumers to buy into their approach they will lose a lot of money; and they will be years behind the competition in developing the desired technology, and will probably be forced to licence it.

With the 3DS Nintendo is giving people the 3D experience they want without the usual downsides that they associate with 3D, and even the limitations of their 3D display are not going to be significant with their system; basically, there is supposed to be a sweet spot for the 3DS display which prevents it from being used by multiple people but on a portable system that isn’t much of a concern.

If/when the 3DS is successful and Nintendo convinces people that 3D glasses are a major problem Sony stands to lose billions of dollars. To make matters worse, without significant sales of 3D displays Sony’s efforts to rebrand the PS3 as a 3D console will be completely irrelevant, and any boost Sony gets will be negated.

i like how you put billions of revenue.

but yea when i think of tv just think of daily life with it.  You get up in morning and have news on while getting ready, packing lunch, eating, ect.  Get home from work and turn on tv and watch random shows and doiong other stuff in house.

So am I supposed to be wearing 3D glasses then like 100% i am home then so i can see stuff in 3D?  Cause why else would I have 3DTV if not using the 3D part.  Or is this 3k I spent so I can watch a cool movie every couple months in 3D?

Or how about the fact I just upgraded to a big screen HDTV recently.  now i'm going to fork over over twice what I paid for that for another new TV so soon? 

What about seeing this 3DS?  They managed 3D without glasses, how come tv makers aren't selling this and how soon till they do?  I should just wait till then.

Really if I was a TV maker i woudl stop all 3D glasses tv research and focus entirely on glasses free.  Make whatever TV's you already have made still now and sell what you can, but continueing down this glasses path seems like lost cause.

oh and lets not forget breaking glasses, loosing glasses, having enough glasses available for all, scratched/smudged glasses that is needed to worry about. 

since KB ads are mentioned.. what about the 10 minutes he got at Sony E3 this year where he said the part about although we all go under different alliances we all serve one lord, gaming..?

oh yeh.. noone saw that here because the people who act like they know everything about Sony don't and don't have theyre products

What about seeing this 3DS?  They managed 3D without glasses, how come tv makers aren't selling this and how soon till they do?  I should just wait till then.

As mentioned earlier, the 3DS has certain sweet spots that make it difficult to see in 3D if you're not the one directly in front of the screen. So this just wouldn't work for a bigger screen meant for more people. Not that glasses-free big screen will never be possible, it just won't be done the same way.

And I don't understand how the interviewee saw Nintendo's comments as a bash against Sony. They're not the only ones who use glasses. The use of glasses has been around for decades, and everyone today who does something in 3D on a screen requires glasses. Nintendo's just saying they can do away with that on their next portable console. It doesn't sound like bashing Sony or any other particular company.

Why do you need the glasses to watch in the big screen ?

Cant the 3ds tech be replicated on bigger screens !

huh? what you talking about?  This has nothing to do with 3D glasses being a sony product and 3DS being a nintendo product.

There are plenty of 3D glasses tv makers out there, not just Sony.  nintendo made a product that its UNIQUE feature and SELLING POINT is 3D withOUT glasses.  They aren't targetting one company at all, they are targeting 3D in general since the 50's or whatever.  Didn't you see their slideshow showing 3D as it grew? 

Sony products?  I have plenty of sony products and plenty of other company products. personally i prefer samsung the most when buying stuff, but that is ponitless right now.  This is all about again the GLASSES.  Its not the goofyness, or wanting to play 80's music about wearing sunglassess at night or indoors.  Its bout inconvenience.  People have their own glasses, people lose stuff, break stuff, sit on em, bend them, scratch them.  Doing normal stuff in house, talking not paying close attention to tv, having many people over, ect.  Many things that glasses are a HUGE inconvenience with.  Do you want to walk around the house all day wearing 3D glasses or putting them on and off all day whenever looking at tv or away?  having to worry about where they are, how many you need, replacing and so on. 

Sorry but getting rid of glasses makes 3D go from like 1% interest to 100% when i have money to get it.  And that is what the 3DS did.  It just showcased to the world that glasses aren't needed.  Is this tech here now?  maybe at some insane price, but how often do i hear from SONY fanboys about "when the price goes down..."  So this is about the average consumer who just upgraded waiting to upgrade again when the glasses free tv's come out.  that is what the 3DS imo did. 

My guess is that replicating this on a big scale like a TV would be much tougher. The 3DS is supposed to use the camera to track where you are to deliver the 3D toward you. But, on a larger TV, multiple people watching them is the norm, and to be able to give all of them 3D, all at different angles, would be a royal pain, hence where the glasses come into play. My guess is that it will eventually happen, but I don't think it's going to be that close for multi-viewer screens.

I don't think Nintendo was bashing it, but it is an effective marketing move to say 3D without glasses because there are people who don't want to have to wear (or buy) those glasses.  But it would be even sillier for them to start saying that it is a viable second option and if you don't want our product go buy theirs.  Just not smart.  Though, Nintendo did take a few shots, I don't think it has been to bad... yet of course haha.  Nothing compared to the shots taken at Wii or Kinect by Sony themselves.  And I don't see it as a bad thing, because they are in competition and they need to market their product as better than the others.

But as for collaboration, I doubt that'll happen, but in an odd way they are both pushing the same thing.  

Uh, did you watch the damn thing? He opens up the speech bashing MS, continues to bash Nintendo (lack of Mii's arms, necks)

The whole "unity" bullshit was entirely in Sony's interest - since they want to get the Wii audience with the Move, they don't want their core / "hardcore" audience hating on them (the girls, moms, grandmas and whatever).

What, did you actually think they brought him out to give respect to Nintendo and MS or something?

hahahahaha omg, you cant be serious. Please... just stop it.

Like you said it... don't try to make this bigger, than it already is =)