The 11m is a fiscal year target, and it means they need to sell 6m in the next THREE months (assuming they get to around 8.5m by the end of the calender year).
Its not only impossible, its ridiculous. If they don't downgrade their forecast after this quarter is over... they will be the laughing stock of the industry 3 months later.
Even if they sold the SAME number of units in the 1st qrt of '08 as they will over the Xmas period (which never, ever, ever happens) - they will STILL fall around 2-3m units short.
Even another $100 price drop (instant), or dropping the 60Gig (+PS2) model down to $299 - and bundling 2 games - wouldn't get close to their target. Even with GTA, MGS, Prologue & FF.
...
Good luck to them - I can't wait to see what spin they manage to put on this one ("sorry, we meant 11m lifetime sales!").
Gesta Non Verba
Nocturnal is helping companies get cheaper game ratings in Australia:
Wii code: 2263 4706 2910 1099







