The new PS3 Slims will have a new processor that will put Sony in a position to make money on every console. Given that this is only the 3rd year of a 10 year life cycle I would have to disagree with you on your point that Sony will not have made any money this Gen. Secondly, developers are seeing these numbers too. It's only a matter of time before they start catering more toward PS3. Case and point, there was an article recently that spoke to comments made by Wii 3rd party publishers and their interest in jumping over to the PS3 because the Wii was a terrible platform for 3rd party developers. If your a 360 owner trying to think of something logical to make you feel better about your console loosing marketshare at such a rapid pace in only the third year of a 10 year life cycle, well, good luck. Not only do the numbers not lie but the future is much brighter for the PS3.
1. Bluray players are the new standard. More and more people are moving to them.
2. 3D is the standard of the future. It took several years for HD TV's to become main stream. Microsoft will loose it's short against 3D just like they did with bluray.
3. PS3 has totally out gamed 360 since 2009. Before you get your feathers all ruffled up think about it logically. The past two years the Game of the year has been on PS3. (Metal Gear Solid and Uncharted 2... Gamespots Demons Souls is worth mentioning too) You might want to mention Batman Arkham... Note: PS3 had the Joker exclusive content. Aside from all the great multiplatform games in 2009 Sony also brought Infamous, Ratchet and Clank, and Killzone 2.
Now that was an ok year compared to what Sony is doing in 2010. (Twisted Metal, God of War 3, Heavy Rain, Grand Turismo 5, Mod Nation Kart racing King, Infamous 2, The Last Guardian, Agent, Resistance 3, Playstation Move, MLB the Show, Yakuza 3, Little Big Planet 2... The list goes on and on with very highly rated exclusives.)
In summary, the ONLY reason why 360 has any kind of lead at all is because they got such a head start on this generation. A lot of gamers are very invested in their 360. The last thing they want to do is have all that money go to waste. At this point it's people are just as finatical as some religions. If you factor in all of the PS3's functionality along with it's content offerings and games... let just say "Why many cant see it for what it really is, is truly baffling to say the least."