Unfortunately for Activision, Super Mario Galaxy 2 is going to ABSOLUTELY DECIMATE this game sales-wise.

I'll take that handful of SNES games over that stack of Genesis games any day!

I know it's just a joke, but I was quite angry when I first saw this ad on TV the other night. This idea that anything that's cute and colorful and happy is lame and anything that's dark and gritty and serious is cool. It's such a stupid mentality to have, let alone spread.

Activision can only wish for sales resembling a share of the game it is satarizing.

Mike from Morgantown

This ad is what is wrong with the industry. They try to hard to be "edgy" and "mature," but it is doing that which makes them look like little kids.

Meh, I thought it was funny. The only problem is it doesn't show how it's better than current competitors in the racing niche.

It actually kind of funny, but it's too bad they didn't use it with a less crappy looking product underneath. Split.Second for instance looks far more compelling, but yeah they didn't publish that one.

There's a golden rule of advertising, that being that you do not insult your competition since it will almost always backfire. Outperform, fine. Outshine, great. But insult? That just makes your audience automatically antagonistic, and usually towards YOU instead of whomever you're insulting. You might grab a portion of the juvenile demographic since it's even been scientifically shown that teenagers don't process empathy the way adults do, but you're just going to upset most of your audience below the age of 13 or above the age of 19.

And this is why the Apple vs PC ads piss a lot of people off.

i wonder if sony did that ad with PS2's HUGE library of games. that would be freaking epic.