LordTheNightKnight on 26 May 2010
| Sky Render said: There's a golden rule of advertising, that being that you do not insult your competition since it will almost always backfire. Outperform, fine. Outshine, great. But insult? That just makes your audience automatically antagonistic, and usually towards YOU instead of whomever you're insulting. You might grab a portion of the juvenile demographic since it's even been scientifically shown that teenagers don't process empathy the way adults do, but you're just going to upset most of your audience below the age of 13 or above the age of 19. |
And this is why the Apple vs PC ads piss a lot of people off.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs
