Sky Render on 26 May 2010
There's a golden rule of advertising, that being that you do not insult your competition since it will almost always backfire. Outperform, fine. Outshine, great. But insult? That just makes your audience automatically antagonistic, and usually towards YOU instead of whomever you're insulting. You might grab a portion of the juvenile demographic since it's even been scientifically shown that teenagers don't process empathy the way adults do, but you're just going to upset most of your audience below the age of 13 or above the age of 19.
Sky Render - Sanity is for the weak.
