EA is in quite a bit of trouble this generation I think.  I think a lot of sports games are eventually going to end up on Wii, but I doubt EA will have mastered how to handle 1:1 controls to capitalize on it. 

The real question is going to be whether Activision and Ubi Soft can take advantage of EA's current troubles.  If Guitar Hero games can do 6 million/year essentially every year, then you're talking about matching or exceeding Madden sales, which tremendously levels the playing field in selling more software than EA in a year.

I'd expect Xbox 360 EA sales in North America to be comparable (maybe 15% lower) than PS2 peak software sales for EA, but with the rising costs of production they'll continue to see shrinking profits unless they figure out how to get a huge hit on Wii, DS, or PSP.

PS3 should cushion the early blows in a few years, but thats probably three fiscal years away for EA.

Is there any info on profits? Revenue do not tell a lot about EA`s situation. For example: What is the point of having 1 billion in revenue and 50 million in profits?

Why?

Because gamers(PS3 OWNERS) DONT BUY X360 PORTS.

 nice camouflaged troll job leo, i thought you would have been grown up by now

true, that was a rather childish outburst by leo. He should know by now that true gamers play with wii sports and wii play.

Don't be fooled people. Mobile is *not* a joke - it is a huge industry, with heaps of money. If you hated the DS/Wii for "casual" wait until 2010, when mobile revenues are supposed to beat console revenues (which I doubt BTW).

BTW - my (now-ex) company Firemint - is one of EA's biggest mobile partners/developers. We make Madden (mobile) pretty much every year, as well as another title I can't talk about.

Its no joke that the PS3 is HARD from a business point of view at the moment - but this will only improve going into the future. What they need is to double/triple their install base - and even more tools/solutions to reduce dev costs (& uncertainty).

I pray for the day Nintendo enters the mobile phone space, whether it be hardware or software. The GBA library is worth many billions and is easily adaptable to mobile hardware. I predict the day this happens, Nintendo will become the biggest company in Japan or shortly there after.

Then what shall we have to play??? 

hmm, i find that hard to believe. Madden 08 sold 500k and FIFA 08 has done well in europe. Or is this the wrong quarter?