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Forums - Sales - Xbox 360's Peak Year - 2010.

I believe 2010 will be the 360's peak year, not 2008, I'll keep things simple.


I've decided to track 2010 sales against 2009 sales for the first 3 Q's as this was the period the 360 had it's strongest Jan - Sep sales EVER.

Month/Year 2009 2010 Difference
Jan 753,817 693,188 - 60k
Feb 720,435 659,931 - 60k
March 629,107 818,695 + 190k
April      
       
Total 2,103,359 2,171,814 +68,455

So far, Jan - March 2010 (Q1) has been the strongest ever for the Xbox 360. Q1 2009, was off the back of a massive 360 advertising campaign, NXE and a price cut, 2008 was it's best Q ever. For 2010 Q1 to be beating Q1 2009 is amazing.

Q2 - Q3


So far the 360 is having a positive increase over 2009 sales, with Splinter Cell, Crackdown 2 & Alan Wake around the corner it seems unlikely the 360 will fall to below 2009 levels. So far this year the 360 hasn't fallen below 150k.

Week/Year 2009 2010
April 3rd/4th 134,551 161,236
April 10th/11th 133,020  
April 17th/18th 118,493  
April 24th/25th 103,117  
     

Christmas!!!

Past Q4's

Year/Month 2008 2009 2010
October 985,362 642,909  
November 1,756,655 1,646,607  
December 3,337,264 2,725,387  
       
Total 6,079,281 5,014,903  

2008 was the best Q4 the 360 has ever seen.

2008 - Price cut, massive advertising campaign and NXE
2009 - Elite price cut, MW2
2010 - (possibles) Natal, Price cut, slim, massive advertising campaign, NXE2

opinions aside on whether you think 2010 will be 360's biggest holiday season, it IS going to be big, and it's most likely going to at least match 2008's holiday figures.

What the 360 needs to do to reach it's peak

So Q1 is in the bag, Q2/Q3 looks good, but even if it falls behind, it'll be a minute amount that can easily be picked up in christmas sales. It all relies on Q4 as to how much the 360 will sell compared to 2008's massive Q4.

Year 2008 2009 2010
  10,645,575 10,593,216  
 
   

These figures are all taken from "Total's" in the chart page, they may differ to kowens for some reason ...



 

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Xbox 360 is definitely an establishe brand now. Im in the Navy, and its the biggest gamming system here on base. Everyone has one in their barrak and they even have Halo tournaments at the movie theater.



I'm pretty sure your right.
I also believe it will be the PS3's peak year.

Big price cut (and/or slim) is imminent. I also think Natal will be relatively successful.



NAVY_GAMER said:
Xbox 360 is definitely an establishe brand now. Im in the Navy, and its the biggest gamming system here on base. Everyone has one in their barrak and they even have Halo tournaments at the movie theater.

Sounds like paradise



 

Theres nothing like watching Halo multiplayer on a movie theater screen with 300 guys/gals yelling and cheering



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yeah, I agree this should be the peek year, with the natal launch and the expected $159 new slim arcade price, I see 360 hitting 12-13 million this year.



It is looking most likely...peak year both for ps3 and 360, should be some nice fight.



Barozi said:
I'm pretty sure your right.
I also believe it will be the PS3's peak year.

Big price cut (and/or slim) is imminent. I also think Natal will be relatively successful.

PS3 will not peak until it has a full year with the $199 price point



 

mM

it does have a good shot at it.



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I think you're right, but then again I'm predicting some variety of price cut for this year for the 360, so that'll help it out for the Christmas period, and as you say it should manage to be up slightly for the 1st 3 quarters