Plaupius said: @MikeB Interesting video, thanks for the link! It makes me wonder what Commodore did wrong that caused Amiga to ultimately fail in the market? Was it the same thing that also slowed Macs, namely Microsoft and IBM and the clone PCs that closed system providers couldn't compete against? |
That's just it, the Amiga division was profitable and in huge demand when C= went out of business.
When C= bought Amiga Corp they had to do costly R&D. C= managers lacked the long term vision just like IBM and Apple at the time. C= was a PC clone manufacturer, for this they had to do no R&D at all. From an executives perspective just using standard parts and having cheap MSDOS on there was an easy and low risk route. They did not realize the potential they had with this true multi-media system.
Amiga developers added easter eggs in the Amiga operating systems stating things like: We make the Amiga, C= killed it!.
One problem was there were dozens of PC clone makers, all advertising MSDOS platforms, C= execs felt they had to compete here and advertised their brand of PCs. The Amiga division got too little advertising and resources.
Then after huge investments, C='s PC division started to report major losses. The losses were so extreme, the future was very bleak. The managers realized their mistake and dropped the PC division. As a last effort they put everything on the Amiga, even our country's top basketball team were instructed to replace their C= shirts for Amiga shirts.
C= would release an Amiga based gaming system called the CD32 which could also run CDTV titles. It sold out in Europe, but the huge amount of units built for the US launch got blocked due to patent infridgement allegations. That was the end of Commodore and they nearly took Amiga with them into their grave. Many lawsuits, hardships, different owners, etc followed to the point we are today.
In the 80s you had virus checkers running in the background if you used unknown software. Actually the Amiga was the first home PC to use them, as it actually multitasks.