Kenryoku_Maxis said: It may not be a game that only 'hardcore' gamers can play, but the amount of people you want to market a game it is directly proportional to the amount of marketing you put into the game. And while this game is suppose to have commercials and good advertising going for it, I have yet to see one commercial for the game actually on TV on any station.
If they want the 'casual' market to know the game exists, they need to tell them its out there. |
Well it releases in America on April 20th, and in Europe the 23rd (I think). Since today is the 3rd, I wouldn't expect to see a TV ad for another 13 days....
As for it being casual, the ONLY way people will accept this game, is if it is easier. From what I know, it has a steep learning curve, and is way too hard for people to just pick up and get a hold of. If there is a difficulty setting (Easy, Medium,Hard, Hunter) then I could imagine people getting on board.
The ads....I don't know, I wouldn't know how to market it, but I would definitely throw families in there, having fun together while playing this game. Having a son playing while his father is watching would be even better. Showing a mother & daughter picking out clothes for their female hunter would bo good too IMO. I just hope the Scottish guy things works.