"It doesn't have to follow a "winning formula" at all. I can name a bunch of games that have took steps back on previous games in a series. GTA4 being a prime example, removing all the "fun" of GTA:SA, yet selling VERY well due to being called Grand Theft Auto."
But it was hard to tell at first, which is why the legs showed the fun hurt the game. It was easy to tell with this game. Look at the ads for III, VC, SA, IV, and the other 3D games. You see loads of gameplay footage showing the protagonists wreaking awesome havoc. You do not see that with CW. You see some drawings and gameplay that barely shows anything.
"Gears of War 2. The main pull for the game was the online, and the online was TERRIBLE. Yet it still managed to do blockbuster numbers."
Gears 1 has online. Are you confusing that with Halo 2? And if so, that game was considered to have better online than the single player.
"Modern Warfare 2. A huge letdown when compared to the original Modern Warfare. Yet look at the sales of THAT. You think it would have sold so well if it was called "World at War 2"?"
In all these cases, you are applying this to people who bought and played the games. Modern Warfare looked to continue the themes of the first MW, and that is why they bought it.
This is about people who looked at CW and decided they didn't want it in the first place. If the game disappoints people just looking at the marketing, there is something wrong.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs












