does this include advertising budget ? or not ?

because I have the feeling sony will heavly advertise GoW3 all over the planet

so between ads+bundle, it will easly go +50M !

It NEVER counts advertising budget.

You probably also have to add marketing, support and miscellaneous expenses. Marketing could be significant as some games have a marketing budget nearly equal to the development budget.

Just making a profit is not the goal. The goal is to make a LOT of profit.

as long as they make it back and then some, why not? lol.

well, I remember MW2 budget was like : 45M for a 2 year developpement game (+ no new engine developped)

final cost (dev+marketing+distribution) : 200M   !!!!!!!!!!!

http://articles.latimes.com/2009/nov/18/business/fi-ct-duty18

Premier franchises are expected to make enough to cover losses on less successful projects and projects in development which are not making money and enough to reward investors. Especially investors, because if a company doesn't make a lot of profit, then they will put their money elsewhere where they think they can make a lot of profit.

GOW III will probably make double that amount within the first year with ease, which will make it a pretty good investment.

GOW Collection probably covered a good chunk of that.

Well unless your activision who interestingly uses the Niche titles to apparently prop up the HUGE IPs.

I think that was them anyway.

I think it's less to cover niche titles, and more to cover UNRELEASED titles.  Since what... only 1 in 5 games every get released that have money spent on them?

Hmm probaby will cost about $80-100M in terms of both development cost and advertising. If you consider a world wide release, marketing, paying reviewers off, TV spots, static media like bus shelters etc, the typical big budget expenses for every hyped current generation game. The break even point is probably somewhere a little north of 2M copies.

Im basing the advertising expenditure on some known games advertising budgets which have garnered far less publicity and exposure which cost $15-25M USD and I expect the marketing for this game to be much more prolific.