Twistedpixel on 08 March 2010
Hmm probaby will cost about $80-100M in terms of both development cost and advertising. If you consider a world wide release, marketing, paying reviewers off, TV spots, static media like bus shelters etc, the typical big budget expenses for every hyped current generation game. The break even point is probably somewhere a little north of 2M copies.
Im basing the advertising expenditure on some known games advertising budgets which have garnered far less publicity and exposure which cost $15-25M USD and I expect the marketing for this game to be much more prolific.
Do you know what its like to live on the far side of Uranus?
