With Sony adamant that PS3 is closing the gap on Xbox 360, SCEA has said that third party platform exclusives are going to become increasingly uncommon – something that the platform holder believes will work in its favour.

“We're not going to get the exclusive games – the Mass Effects, Gears of Wars and Left 4 Deads aren't going to happen nearly as often,” senior VP of publisher relations Rob Dyer told IndustryGamers.

“Exclusives just aren't as commonplace as they were during the PS2 days.

“What is going to be the driving force is either exclusive ad campaigns, like the Madden campaign, or exclusive content like we had with Batman. The PS3 version outsold the 360 version, and what we've said to developers is: 'if you take advantage of what the PS3 can deliver – more content on the Blu-ray disc, better graphics, being able to get more of what the player wants onto the disc – you're going to see those sales translate'.

“So what we've been doing is going to publishers and using that as our basic story, and going after exclusive content. You're going to see a lot of that, and for example, you're seeing it now with Dante's Inferno. EA had the collector's edition only on PS3. They filled up that Blu-ray disc and were able to do a lot more that they couldn't with 360.

“The consumer is starting to understand that – there's a lot of cross-ownership between PS3 and 360, and so we're now trying to differentiate that and give that consumer a reason to buy the PS3 version instead of the 360 version.”

http://www.mcvuk.com/news/37588/Exclusive-titles-on-the-way-out-Sony-claims

This statement  only applies to 3rd party exclusives. Like Munkeh111 said.

Lastgengamer said: And PS3 power will see Sony’s console become multi-platform favourite, SCEA claims With Sony adamant that PS3 is closing the gap on Xbox 360, SCEA has said that third party platform exclusives are going to become increasingly uncommon – something that the platform holder believes will work in its favour. “We're not going to get the exclusive games – the Mass Effects, Gears of Wars and Left 4 Deads aren't going to happen nearly as often,” senior VP of publisher relations Rob Dyer told IndustryGamers. “Exclusives just aren't as commonplace as they were during the PS2 days. “What is going to be the driving force is either exclusive ad campaigns, like the Madden campaign, or exclusive content like we had with Batman. The PS3 version outsold the 360 version, and what we've said to developers is: 'if you take advantage of what the PS3 can deliver – more content on the Blu-ray disc, better graphics, being able to get more of what the player wants onto the disc – you're going to see those sales translate'. “So what we've been doing is going to publishers and using that as our basic story, and going after exclusive content. You're going to see a lot of that, and for example, you're seeing it now with Dante's Inferno. EA had the collector's edition only on PS3. They filled up that Blu-ray disc and were able to do a lot more that they couldn't with 360. “The consumer is starting to understand that – there's a lot of cross-ownership between PS3 and 360, and so we're now trying to differentiate that and give that consumer a reason to buy the PS3 version instead of the 360 version.”   http://www.mcvuk.com/news/37588/Exclusive-titles-on-the-way-out-Sony-claims   edit i think this was already posted.

Aha, so that's why the new Madden is seeing higher PS3 pre-orders.

So EA just gave the PS3 the collector's edition of Dante's Inferno out of the kindness of their heart? Yeah I'm sure...

Again, this guy shot his credibility when he said the PS3 was going to pass the 360 in the US.

Well then Sony should really be getting their fingers out and start to advertise FFXIII on the PS3 then! I mean i know the game is already associated with the console but advertising can't hurt

that's an interesting comment.  i wonder if they have any data on that and what the actual number is.

Well they could do it pretty easily with all the extra space available on blu-ray. On 360, they might've needed an extra disc which meant more royalty to pay.

The OP should probably make it more clear that he means 3rd party exclusives, not exclusives all together

Oh boy! Exclusive ad campaigns! Yippee!

I do wonder what the crossover ownership is. I bet it's huge this generation.

“Exclusives just aren't as commonplace as they were during the PS2 days."

Maybe not on Sony's console but the Wii still has a crap ton of exclusives and will continue to get a crap ton.