S-E: HUGE FFXIII Marketing Campaign Planned (for UK)..Lightning will strike

darthdevidem01

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darthdevidem01 on 05 February 2010

Quote:

Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands.

The publisher plans to make the game’s launch “a true event” with a heavyweight TV campaign that will kick off on March 1st and run through Easter and into April, including spots during football matches.

“We aim to make Final Fantasy XIII not only the biggest game release, but one of the biggest entertainment releases of Q1,” said UK product manager Grant Tasker.
Square Enix has also arranged its biggest ever investment in video-on-demand media, and expects its national bus-side advertising to reach an estimated 75 per cent of the UK’s population.

Final Fantasy XIII will hit 360 and PS3 on March 9th.

Source

_________

WOW they are going ALL OUT

Expect LIGHTNING to strike during Football & ofcourse on the side of buses!!

DUNNo bout North America, but if UK gets this NA should get much more!

All hail the KING, Andrespetmonkey

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Seraphic_Sixaxis on 05 February 2010

nuuu... they should advertise Cid, hes pretty.

Xen

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Xen on 05 February 2010

Expect me to be commenting them photos in an article if they leak out!

They should give the whole world the same treatment.

Ajescent

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Ajescent on 05 February 2010

I foresee "out now on xbox360" taglines for the tv ads...

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koyotecat on 05 February 2010

I would not mind having either of the pictures in your sig on a bus. I hope they bring it to the US. As of late I have become extremely excited for it.