UK Black friday week 2025-

Hardware market share by units sold- 

1. PS5- 62%

2. Switch 2 - 23%

3. Xbox- 10%

4. Switch- 5%

"PS5 was the only console to do better this black friday than the previous one with unit sales up by 16% over the year before"

European Top Ten Unit Sales (week ending November 30)

1. EA Sports FC 26 (EA)

2. Hogwarts Legacy (Warner Bros)

3. Call of Duty: Black Ops 7 (Activision)

4. Battlefield 6 (EA)

5. Red Dead Redemption 2 (Rockstar)

6. It Takes Two (EA)

7. Grand Theft Auto 5 (Rockstar)

8. Pokémon Legends: Z-A (Nintendo)*

9. NBA 2K26 (2K Games)

10. F1 25

European Top Ten Revenue (week ending November 30)

1. EA Sports FC 26 (EA)

2. Call of Duty: Black Ops 7 (Activision)

3. Battlefield 6 (EA)

4. Pokémon Legends: Z-A (Nintendo)*

5. NBA 2K26 (2K Games)

6. F1 25 (EA)

7. Ghost of Yotei (Sony)

8. Hogwarts Legacy (Warner Bros)

9. Spider-Man 2 (Sony)

10. Super Mario Galaxy 1 + 2 (Nintendo)*

Source-https://www.thegamebusiness.com/p/ps5-ea-sports-fc-26-and-hogwarts

"PS5 was the only console to do better this Black Friday than the previous one, with unit sales up 16% over the year before."

16% up YoY, and PS5 Pro's best week of sales since launch. Great performance for the PS5.

Wow, PS5 doing some great numbers. More than ALL other consoles combined, near 2.7x more sales than Switch 2.
Truly, EU is Playstation Land.

Fairly impressive that Xbox still has a 10 % market share in the UK with no major price cut during black friday, still shows that UK is one of the few markets where Xbox has some residual brand power left. Almost half of Switch 2 sales last week in the UK. In Spain the difference was 700 Xbox sales vs 30K Switch 2 sales last week to show the major difference between different European markets.

There were some "deals" in the UK for Xbox's, but negligible, especially after price rises. It was basically just £50 off. Not official sales afaik. MS just aren't trying to sell them.

There were actually better deals for Switch 2 than Xbox, which is wild considering one is 6 months old and the other 5 years old. RRP of the MKW bundle is £429 but saw it as low as £375 at Costco, there was also a nice MKW+DK+Hotwheels bundle for £439 from Very.

MS just aren't trying at all this holidays.

According to the article, Xbox had an 8 % price reduction in the UK last week compared to 3 % price reduction for Switch 2 on average.

^ this.

UK has always loved the xbox more than the mainland did.
I'm pretty sure, other countries in the EU, will have xbox at less than 10%, for the same week.

Yeah Xbox basically had £30-£50 discounts on the standalone consoles at retailers and that was it. Which when they put the price up earlier in the year means on sale they were barely cheaper than the price they launched at lol.

Switch 2 meanwhile, most of the deals were on the MKW bundle, so the average price wouldn't come down much because most of the deals were above that £405 average but with extra free stuff like games/12 months NSO. The percentage of people getting the cheaper standalone switch 2 on BF will have gone down a lot because there were basically no deals for it.

Nintendo Store itself is giving away free 12 month NSO sub with the MKW Bundle, other retailers like Amazon were selling the Switch 2 + MKW bundle for £405 down from the RRP of £429, and Costco with the silly £375.

After a Switch 2 for Black Friday? Here are the best UK deals going | Eurogamer.net

If this generation went like the last one in pricing and availability, PS5 could have easily passed a 150 million lifetime.

Back when it was announced, I and many/most others assumed it would have a similar price trajectory to PS4. I thought PS5 having a digital only verson made that possible. But nope! Shortages were really bad, the economy got worse and prices kept climbing which squandered the console's huge potential.

The fact that PS5 sold as well as it did at high prices always meant that it had a large room for effective pricecuts, even this late in the generation. So I'm not exactly shocked it's selling super well. Let's see what GTA6 does in the next couple of years.