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Sephiran 2 hours ago
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Zippy6 said:
Sephiran said:

Fairly impressive that Xbox still has a 10 % market share in the UK with no major price cut during black friday, still shows that UK is one of the few markets where Xbox has some residual brand power left. Almost half of Switch 2 sales last week in the UK. In Spain the difference was 700 Xbox sales vs 30K Switch 2 sales last week to show the major difference between different European markets.

There were some "deals" in the UK for Xbox's, but negligible, especially after price rises. It was basically just £50 off. Not official sales afaik. MS just aren't trying to sell them.

There were actually better deals for Switch 2 than Xbox, which is wild considering one is 6 months old and the other 5 years old. RRP of the MKW bundle is £429 but saw it as low as £375 at Costco, there was also a nice MKW+DK+Hotwheels bundle for £439 from Very.

MS just aren't trying at all this holidays.

According to the article, Xbox had an 8 % price reduction in the UK last week compared to 3 % price reduction for Switch 2 on average.