This is Nintendo marketing at its very best
Why can't Sony or Microsoft come up with such fun marketing product awareness campaigns? Sony decides it would be better to have front and rear breasts to touch on the Vita campaign to promote front & rear touch functionality and Microsoft just likes to release statistics like you have played 0 hours multiplayer time and 12 hours using entertainment apps on Xbox LIVE.
I really wish Sony would outsource their marketing to Nintendo to promote the exceptional Smart As game for PS-Vita cause Nintendo knows how to reach a broader audience that would be interested.
Who should Nintendo hire to properly promote ZombiU? I mean they do a great job with Mii stuff, Mario, Zelda, Brain Age, Art Academy, etc... but I don't see them having a Zombie invasion staged in UK to promote ZombiU to complement the friendly, cute, and cudly Mii's they promoting in NYC.