Not too surprising, other than the fact that they had to beat Avatar to the feat. The crazy thing is that MW3 still has much more steam in its engine to keep this going for a long time!
Avatar will probably make more in total sales in the long term do to Special editions, merchandise, etc. But MW3 will always have the fastest too a billion in profit record! Just 16 days!!!
In a decidedly unsurprising press release today, Activision has announced that Modern Warfare 3 made a whole lot of money. One billion dollars to be precise, and in the short timeframe of 16 days. In the process, the game also holds the distinction of topping Avatar's record of making a billion dollars in 17 days.
"Engagement of our Call of Duty audience continues to rise around the world" said Activision CEO Bobby Kotick. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."
While many keep wondering when the series will peak, it's obvious that this isn't the year.