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Kaunisto said:

There are some subjects (war, disaster, poverty) where brutal realism and with it realistic or even exaggeratedly ugly characters can enhance the experience.

But much more often games are about heroes and the general quality of heroes is that they are better than us normal people, also physically. Them being good looking is partly logical as they need to be athletic - even a plumber can't be too obese to jump around.
And everyone likes to look at pretty things, humans included. (With obvious exceptions, like horror etc.)

Another part of this conversation is that good looking/attractive is one thing and sexy/sexual another - though much of the latter is also the first, depending taste. Sexy can be distracting or distasteful or take away credibility.
So there's a (low) limit above which attractive is better and a slightly higher after which sexiness becomes a plus.

Yeah, maybe but not for the main character, Arthur is the best looking character Rovkstar ever made and he's an outlaw int he west in a time before modern health care. Chances are he'd be missing teeth, puvkmarks all over his face and just not that goodlooking. I think it made that game better for it, the GTA cast looked like three random dudes and I never once gave a fuck what I was wearing until I made a hot character online. RdR2 I actually grinded to outside Arthur in some swag and kinda played into the system with heat and cold clothes even though you can ignore that system entirely, all cause he's handsome AF. No other reason and that enhanced the game. If it were war you can scuff up a good looking character with scars and it takes little away, see Geralt in TW3 is covered in scars but it doesn't matter. I think that's the approach that should be taken instead on going for an ugly character. 

I'm not saying the chick in Returnal is ugly, she's not but would it not be better if you had a secy character on screen. I think it would seriously help that game. Same with the new Tomb raider, not ugly bit not physically sit either or womanly or very pretty.