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vivster said:

I think the problem here is that some people equate moe with "shallow" or "dumb" when it's just a simple concept that has nothing to do witzh those. It only gets a lot employed by bad directors who don't know what to do else. What even is a "moe studio"?

They use and embrace it. In all of their animes. Hell, even  Mekaku City Actors is full of it.

Denpa Onna is as much part of Shinbo's work as is Monogatari. If you only enjoy selective works of a company I don't think you can say that you enjoy a whole studio. Or in this case director.

Well the moe genre pretty much is shallow and dumb. A show doesn't typically get classified as moe if it has more going on, but technically that isn't what the word means, just the connotation it carries with it (kind of like how just because a game has RPG elements, doesn't mean it can be called an RPG if it has a lot of non-RPG stuff going on...it just becomes a part of the game instead of its defining characteristic). I would be curious to hear exactly how you are defining moe though...

Also, a "moe studio" is a studio that primarily works with moe shows like Kyoto Animation. While they do have a few non-moe shows, those seem to be the exception to the rule (but perhaps I'm being a tad unfair...)

Finally, I think the logic on your last section is flawed. I love Nintendo, but I really don't like Super Paper Mario (as an example)...does that mean I'm not allowed to say I like Nintendo? I like a lot of what SHAFT does, and I think that without SHAFT's touches I would have liked Denpa Onna even less, but that doesn't mean I like everything they do. They sometimes just work with material that isn't very great (at this point, you also have to remember that just because SHAFT "makes" an anime, that doesn't mean it belongs to them. Sometimes they work with material that isn't too great, and with most anime, the show is based on a LN or Manga as opposed to being original...)

Basically, my point was originally that categorizing SHAFT as one thing was unfair, which it seems like we both agree with. I think we can both agree that SHAFT is great at what they do and they don't just do one thing.