What would you do if you were the CEO of your preferred gaming company? (Ninty/MS/Sony)

[man-bear-pig]

At the moment I feel like M$ are being really half-assed in their promotion/devotion to the Xbone and I'd like them to adopt a clear strategy and go all-in, investing shitloads in exclusives, marketing, exclusive dlc, etc. I'd also like them to make Xbox (the first one) games available on the marketplace as currently one of the main things preventing me from buying an Xbone is the fact that I'd not be able to play Turok: Evolution and Battlefront 2 (due to lack of backwards compatibility). Another thing I'd do is give the non-kinect SKU a price cut to £300 (from it's current price of £350) in time for the holidays so that it'd be ~£50 cheaper than the PS4. Also I'd have a redesign in 2015 some time because at the moment the design doesn't have the same "cool" factor that the PS4 has. Perhaps another thing I'd do would be to buy Sonys gaming division but this probably wouldn't be allowed because of the monopoly it'd create. Oh yeah, and I'd release a Halo collection bundle for the holidays but that's a given anyways.

Anyway, what would you, the vgchartz community, do if you were in charge of your preferred gaming company?

=^_^=

Edit: oh yeah, and I'd commission Bethesda to make a really in-depth RPG like Skyrim set in Westeros 200 years or so before the happenings in the A Song Of Ice And Fire series as an Xbone exclusive. This would be so god damn awesome.. ;-;