Mummelmann said:
I don't think that sounds more plausible, seeing as the Wii has sold nowhere near 1.8 million in Jan or Feb and certainly won't in March by the looks of it. They could not be foolish enough to step down production again. I think they're holding back units to maintain hype and momentum, an item regularly out of stock will be coveted indeed! I think there are a lot of Wii's somewhere in Nintendo owned facilities, but they recognize the value of keeping things as they are. Of course, they could just ship all of their hardware and saturate the market, but then they would not look as good when they stopped being sold out all the time. If your product is nowhere to be found, it must be popular, and I think Nintendo are willing to hold back rather large shipments to maintain this image and stay dominant, it certainly seems to be working so why stop? |
That theory sounds foolish. It make sense to stockpile some units for big releases: You can sell more copies of the game with people buying the hardware for this game. But holding units back to increase demand makes no sense at all, because you cannot win anything from this increased demand. As you hold back the hardware the increased demand don't bring in any extra money. That sound like foolish marketing.
